Coca-Cola is launching a new milk brand Fairlife, which will cost twice the amount of standard milk. The milk brand will launch in the US in December. It says that compared with standard milk, protein will be 50 per cent higher, sugar reduced by 30 per cent and there will be no lactose. Fairlife has […]
Non-conformity. Originality. Wit. Unmistakable authenticity. These have been the hallmarks of the iconic lemon-lime 7up brand since 1929, and today, the second largest PepsiCo beverage brand internationally reveals an impactful, original proposition with a refreshed visual identity and global campaign. “7up is an important, authentic trademark, with an immensely rich heritage and brand equity,” said […]
Mountain Dew and Burton have teamed up with professional snowboarder Danny Davis to co-create and release Peace Park – a 44-minute film about the innovative snowboard park that is reconnecting riders with the fun, creative roots of the sport. Built and filmed in the West Tetons in Wyoming, this innovative park, complete with 22-foot bowl, […]
Tim Hortons annual holiday cups have arrived, dressed for the season and, for the very first time, feature a celebratory hashtag – #WarmWishes. “Each year our loyal guests send us hundreds of fun and inspirational pictures of our Tim Hortons holiday cup on social media, so we decided to include a hashtag to give Canadians […]
A 50 year-old Los Angeles man is drinking 10 Cokes a day for 30 days to help increase public awareness about the dangers of sugar in our diet. George Prior, father of two and Los Angeles resident, is taking careful daily measurements of his weight, blood sugar, body fat, and blood pressure, and blogging the […]
Two Leaves and a Bud Tea Company is delighted to announce a trio of new herbal teas aimed at satisfying the taste buds of a growing demographic of tea lovers: Paisley Tarts. The new Organic Meyer Lemon, Organic Blood Orange and Organic Tart Berry flavors are enough to make any tea lover take notice — […]
What if coffee breaks led to something bigger? They can. Mars Drinks—a 100 percent workplace-dedicated segment of Mars, Incorporated—believes that fueling great-tasting moments at work is intrinsically linked to creating moments of collaboration, connection, reflection, and inspiration. And recently in New York City, Mars Drinks unveiled its newest workplace innovation: the Flavia Barista, a single-serve brewer […]
Mondelez International, the world’s pre-eminent maker of chocolate, biscuits, gum and candy as well as the second largest player in the global coffee market, announced plans to invest $50 million (£30 million) in its Banbury, UK factory to build two new lines that will manufacture Tassimo beverage capsules. Tassimo is Europe’s fastest growing single-serve system, […]
Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving. The “give a little happiness” spot ties in with Coca-Cola’s long-running ‘Open Happiness’ campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various […]
S. Martinelli & Company (Martinelli’s) just announced the release of its new, Arizona State University co-branded Sparkling Cider, for sale at Bashas’ grocery stores through December. Martinelli’s displays Sun Devil Pride and Tradition The Arizona State community can show their support with non-alcoholic, ASU commemorative label Sparkling Cider for festive and safe parties and holiday […]