Pepsi Launches Search For Most Hyped Hometown In America

American football fans have one more thing to be thankful for – there are only 65 more days until Super Bowl XLIX and the much anticipated Pepsi Super Bowl XLIX Halftime Show. Global superstar Katy Perry is on tap to headline this year’s highly anticipated halftime show.

To help harness the excitement of the Pepsi Super Bowl Halftime Show in the countdown to Super Bowl XLIX, Pepsi is issuing a call-to-action for fans across America to “Hype Your Hometown” for the chance to win a once-in-a-lifetime halftime experience.

Starting Nov. 27, 2014, fans are invited to visit here, register by specific location and share how they and their friends get hyped for halftime. Some lucky fans from the winning hometown will score tickets to the Pepsi Super Bowl XLIX Halftime Show in Arizona and a Pepsi halftime extravaganza brought right to their hometown in January 2015.

“As one of the greatest sports, music and pop culture spectacles of all time, the excitement of the Pepsi Super Bowl Halftime Show is an experience any hometown in America deserves to enjoy,” said Seth Kaufman, SVP, Pepsi and Flavors Portfolio, PepsiCo Americas Beverages. “We can’t wait to see how fans share their hype and bring the magic of a Pepsi halftime right to their hometown.”

To celebrate the start of halftime season, Pepsi kicked-off the “Hype Your Hometown” program with a salute to America’s veterans on the USS Lexington in Corpus Christi, Texas, with a special performance by country music superstar Blake Shelton. Concert footage from the flight deck will premiere in a Pepsi commercial during Thursday’s Thanksgiving night game at Levi’s Stadium on NBC.

Corpus Christi is just the first hometown to get hyped. As “Hyped for Halftime” takes the U.S. by storm, Pepsi will be bringing the magic of halftime to unexpected places now through Super Bowl XLIX.

“Following the unprecedented global announcement of the Halftime Show, Pepsi continues to deliver unique and exciting ways for football fans across the country to be part of Super Bowl XLIX,” said Renie Anderson, NFL SVP of Sponsorship and Partnership Management.

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