Pepsi announced a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way with a special remote performance by Shelton on a Pepsi-branded stage during the “2014 CMT Music Awards” airing live June 4, 2014. The performance, appropriately titled, “CMT’s Real Big Pepsi Block Party,” will take place […]
Coca‑Cola announced the return of its popular ‘Share a Coke’ campaign, revealing that the 2014 campaign will be bigger and better, giving even more people across the UK the opportunity to Share a Coke with friends and family this summer. The new names that have been added to the list for 2014 will cover 80% […]
MilkSplash, the zero–calorie milk flavoring, is the perfect solution for parents who want their kids to drink more milk and make healthier beverage choices this summer. A gentle squeeze and simple stir can turn nutritious white milk into a delicious treat kids will love. MilkSplash is defining a new category of liquid milk flavorings, and […]
With the world’s greatest football tournament just two weeks away, Brazilian legend Pele and Golazo, Inc. announced that the luminary player will become the company’s first-ever Global Brand Ambassador. Sharing a deep commitment to peak performance, Pele and the Golazo team will begin working together immediately to further awareness of Golazo’s award-winning Natural Sports Fuel […]
Coca‑Cola Great Britain (CCGB) announces the launch of its new bottled water brand, glacéau smartwater. The £1.38bn UK bottled water category, has grown +6% year on year and is forecast to increase by a further 8% over the next three years. Reflecting Coca‑Cola’s “Made in GB” commitment, glacéau smartwater will be produced and bottled in […]
One iconic city. Two iconic football teams. Welcome to Milan, Italy – home to one of the world’s fiercest sporting rivalries. When the famous red and black of A.C. Milan meets the blue and black of Internazionale (Inter), the city goes into lockdown, bracing itself for the biggest cross-town derby in all of sport. Friends […]
With summer right around the corner, Godiva Chocolatier announced the launch of a new refreshing beverage that will delight premium chocolate lovers everywhere: Godiva Trufflelata. Trufflelata offers a new, fresh twist on the traditional Godiva shake by providing a customized delectable treat experience blended with Godiva premium truffles – it’s a truffle in every sip. Unique in […]
Coca-Cola has unveiled a new television commercial that comprises of short videos clips submitted by its fans. Called ‘This Is AHH’, it was put together by ad agency Wieden + Kennedy. To produce the 30-second long ad, the brand invited teens to submit their best interpretation of what it feels like to take a sip […]
Be it an empty soda can, a plastic bag or even a rock – if we see one lying on the footpath most of us instinctively try to expertly side foot it to the bottom corner of the imaginary goal in front of us. But thanks to Pepsi, we can now do it without the […]
Havas EHS commissioned Loco films to shoot and edit six films for Nescafé Dolce Gusto featuring their new brand ambassador, Chef and TV personality Gizzi Erskine. With just a couple of days notice, Loco’s production team organised a kitchen-based location shoot to set the scene for Gizzi and the stylish Dolce Gusto coffee machine. Gizzi […]