Coca-Cola’s Latest Ad Will Warm The Cockles Of Your Heart

Coca-Cola’s Latest Ad Will Warm The Cockles Of Your Heart

‘The Happiest Thank You’ is the latest feel good ad from Coca-Cola that will probably make you smile. Shot in the Philippines, it features several people talking about the acquaintances in their lives who often help brighten their days. They include a driver, a grocery assistant, a security guard, and parking attendant. Despite interacting with […]

Coca-Cola to Become New Sponsor of London Eye

Coca-Cola to Become New Sponsor of London Eye

Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up, which will see the drinks giant become the new sponsor of the attraction. The deal includes full naming rights, and the announcement on September 16, will see the attraction turn red to mark the new partnership. “We are delighted to […]

Baileys Coffee Creamers Brings Pumpkin Spice Back by Popular Demand

Baileys Coffee Creamers Brings Pumpkin Spice Back by Popular Demand

Baileys Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, announced the results of a new national consumer survey showing Americans continue to crave pumpkin spice. Of the nearly 4 in 5 U.S. adults who have tried pumpkin spice, over three-quarters (77%) of them like it, especially young female adults (84%). The survey results support […]

McDonald’s Perks Up The Greater Philadelphia Region With Free Coffee

McDonald’s Perks Up The Greater Philadelphia Region With Free Coffee

McDonald’s announced a second national Free Coffee Event, an opportunity for even more coffee lovers to enjoy a freshly brewed, rich and smooth tasting McCafe coffee. From Sept. 16 to 29, guests can get a free small McCafe coffee during breakfast hours at participating McDonald’s restaurants throughout the Philadelphia region. This event builds on McDonald’s […]

Glaceau Smartwater Announces Major Marketing Campaign

Glaceau Smartwater Announces Major Marketing Campaign

Coca‑Cola GB announced Jennifer Aniston will play a leading role in premium bottled water glaceau smartwater’s UK launch campaign, following the brands high profile London launch event last week. The actress is already the brand’s spokesperson in the United States and will provide the voiceover for the TVC and feature in the OOH and digital […]

Space Brings Cocio to Bestival With Experiential Activity

Space Brings Cocio to Bestival With Experiential Activity

Danish chocolate milk brand Cocio was targeting Bestival-goers with an experiential campaign designed to drive trial and increase awareness and engagement with the brand. The activity, led by Space, kicked off on September 4 and ran for the duration of the four day event. Cocio, created in 1951 in Denmark, is a chocolate milk drink […]

Keurig & Coca-Cola Expand Agreement to the Keurig Hot Brewing System

Keurig & Coca-Cola Expand Agreement to the Keurig Hot Brewing System

Keurig Green Mountain, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and The Coca‑Cola Company have expanded the companies’ innovative partnership to offer select beverages from the portfolio of The Coca‑Cola Company’s still brands in the Keurig hot brewing system in the United States and Canada. Honest Tea, […]

Got Milk? Expands Communications in Unique Agency Partnership

Got Milk? Expands Communications in Unique Agency Partnership

The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign  highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk. Goodby Silverstein & Partners (GS&P), originators of the got milk? tagline, and Grupo […]

Dr Pepper Asks YouTubers ‘What’s the Worst that Could Happen?’

Dr Pepper Asks YouTubers ‘What’s the Worst that Could Happen?’

Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience with a fun pick-a-path comedy adventure, created by a roster of YouTube stars. The campaign, created by MediaCom Beyond Advertising and Channel Flip, will offer a fresh take on Dr Pepper’s iconic ‘What’s The Worst That Could Happen?’ creative, working […]