In April innocent launched our innovative new drinks range of super smoothies which combined the nutritional power of fruit and veg with seeds, botanicals, vitamins and minerals to make a refreshing option that is both tasty and healthy.
The range has been so well received that the drinks will now be introduced in smart take home packs too, price at £3.39 for a 750ml carton.
Sim Jerath, smoothie brand manager at innocent, says: “We launched our super smoothies with the aim of appealing to existing innocent drinkers as well as attracting new consumers to the category and the innocent brand. The range has delivered real incremental growth and this, combined with strong sales results, has encouraged us to launch in to take home cartons.”
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