McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]
View the six-episode YouTube series here McDonald’s Denmark has launched a new youth series, “Everything changes”, which spotlights the fact that a job at the country’s leading burger chain offers more than you might think. In the 6-episode web series, McDonald’s portrays how everything changes when you are young and get your first job, and […]
Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]
Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what they can do themselves to prevent littering.
McDonald’s Norway Shows Its Ugly Side In A New Anti-Littering Campaign
Without pollination from bees, one third of the food we eat would be threatened. The fact that some of McDonald’s franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden’s wild […]
It’s summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald’s Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket – a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your […]
Last August, fashion house Balenciaga dropped a new mule that observers thought looked a lot like the containers for McDonald’s French fries. About a half year later, McDonald’s, along with agency Nord DDB finally took the time to respond to the “copycat” move, with an Instagram post during Fashion Week Stockholm featuring McDonald’s “authentic” version of the French […]
Dyslexia is one of the world’s most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven’t experienced it likely don’t appreciate what a frustration it can be in daily life. To help mark today as World Dyslexia Awareness Day, McDonald’s Sweden and agency Nord DDB brought empathy to the […]