Cookie Stack’d is an NPD brand creation, named and designed by Simon Pendry Creative. The classic combo of crumbly chocolate cookies and silky vanilla ice cream never goes out of style. An indulgent moment during a hectic day! THE BRIEF: Create a brand for our new NPD offering, a delicious ice cream cookie sandwich. This everyday moment […]
SLAMWICH is an NPD brand creation, named and designed by Simon Pendry Creative. The ultimate ice cream sandwich… packed with creamy caramel ice cream, coated in cracking chocolate, and packing a CRUNCH! THE BRIEF: Create a brand for our new NPD offering, a delicious caramel ice cream sandwich. This ‘big eat’ will be ideal for […]
McCoy’s, the number one ridged crisp, is continuing its mission to establish itself as a brand that’s famous for delivering on flavour and innovation with the launch of new McCoy’s Chips: crinkle cut chips for a full-on chip shop experience. Available to convenience and impulse retailers from February 2017, the new range will be available […]
FAGE UK has announced it is to launch a new gourmet natural yoghurt brand which will hit supermarkets from mid-March. FRUYO yoghurt comprises exceptionally thick, fat-free Greek yoghurt, combined with refreshing real fruit pieces. This is the first NPD that FAGE UK has launched since its TOTAL 0% Greek Yoghurt split pot range in February […]