McCoy’s, the number one ridged crisp, is continuing its mission to establish itself as a brand that’s famous for delivering on flavour and innovation with the launch of new McCoy’s Chips: crinkle cut chips for a full-on chip shop experience.
Available to convenience and impulse retailers from February 2017, the new range will be available in 70g £1 price-marked packs in two intense flavours: Salt & Vinegar and Curry. KP Snacks’ £1 PMP range (+46%) is out-performing the category (+11%), so is in the perfect position to drive overall category growth with a new snack format that offers shoppers much needed value from the bigger eat they are looking for. With 57% of retailers more likely to stock NPD in PMP, this is the right format for the channel.
Matt Collins, Sales Director for Convenience, Wholesale, Discounters & Foodservice at KP Snacks comments: “Consumers are making over 27 million visits to chip shops every month, so it was important we recognised this trend and continued to innovate and deliver snacking products and flavours that consumers crave. Flavour is still the number one sales driver within crisps and snacks, with 65% of purchase decisions based on taste. McCoy’s Chips presents a unique offering that consumers simply can’t find elsewhere, and at an appealing £1 price point, we are giving independent retailers a strong point of difference with a proven track record of success.”
Key Insights KP Snacks used to determine the right format for Convenience and Impulse retailers:
- 82% of retailers say they must stock PMP to stay competitive
- 83% of retailers say PMP sell faster than non-PMP
- 59% of retailers say they are more likely to stock NPD with a PMP
- 1/3 of shoppers believe PMPs are cheaper
- 57% of shoppers want PMP on crisps and snacks
- McCoy’s is growing at +12.6% and worth £21m
- McCoy’s is famous for delivering full flavoured crisps
“McCoy’s will be one to watch in 2017 as we continue our momentum with another jam-packed year of exciting promotions and campaigns,” adds Matt.
Using new technology to create a lighter, crinkled chip with the brand’s iconic ridges, McCoy’s Chips deliver a crunchy outside yet fluffy inside that tastes just like the real thing.