Häagen-Dazs, the iconic luxury ice cream, once again surprises consumers as it launches its first ever Valentine’s Day limited-edition variant. The on-trend floral Cherry Blossom flavour will be available online through a partnership with Ocado to mark Cupid’s special occasion. Staying true to last year’s brand reset, which focused on recruiting millennials and its commitment […]
Online supermarket Ocado has launched 40 new own brand products across three ranges; Free From, Vegetarian and Vegan, with brand and packaging design by Pure. The new ranges target consumers’ growing demand for foods that are gluten, dairy and meat free. The majority of the newly released products fall into the Free From category, 27 […]
Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday. GLORIOUS! created a […]
Award-winning gluten, wheat and dairy free brand, Kirsty’s, has announced that its Kids’ Kitchen range has been rolled out across 400 Morrison’s stores UK-wide and will be available in Ocado for the first time in March. The Kids’ Kitchen range, initially launched in Autumn 2015, is a naturally free range of ready meals specifically aimed […]
This September Primrose’s Kitchen celebrates Organic September with the launch of its latest delicious granola product – Organic Goji, Black Pepper & Lemon Granola. Developed with the naturopathic lifestyle in mind, all Primrose’s Kitchen products aim to add extra goodness to the morning meal – health food that is delicious, exciting and nutritious. This new […]
Morrison’s is reportedly set to push its fresh food offering as a point of difference from the other big four supermarkets when it finally unveils its e-commerce model later this week. The retailer is the last of the Big Four supermarkets – Tesco, Asda, Sainsbury’s and Morrison’s – to launch an e-commerce operation. Its delivery […]
Greenvale, the UK’s leading supplier of fresh potatoes, has secured two new listings through Ocado and Amazon for its branded product, GreenVale Farm Fresh potatoes, so consumers can now order them on line as well as buy them off the shelf at Tesco and Booths. Marketed as ‘great tasting all rounder potatoes’, GreenVale Farm Fresh […]
Ocado chairman Stuart Rose, himself a former head of M&S, has called on the High Street retailer to embrace online grocery services in the face of growing consumer demand. The internet grocery specialists believe that the market is set to explode as consumers shirk the High Street in favour of the online superhighway. At present […]
Morrisons’ focus on fresh food and own brand products is failing to boost sales as it struggles to communicate its brand identity to consumers. The supermarket says sales in stores open for more than a year fell 1.6 per cent in the 26 weeks to August 4, compared with a 0.9 per cent drop a […]
Award winning Olive Hill Farm Sausages, which are made using a revolutionary process that replaces the saturated fat with extra virgin olive oil, have secured listings at Ocado and Asda. The Olive Hill Farm Pork and Chorizo Sausage with Olive Oil, which was named Overall Champion Sausage at the 2012 Sausage of the Year Awards, […]