In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]
Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and built by IC Design. With an explosion in growth of the craft ale movement in the UK, Truman’s new website aims to better reflect their brand values and help drive audience awareness and engagement. IC Design reviewed the brand strategy […]
#SmashedIt – SweetsSwapping out the sweet stuff? Grab an NRICH & smash your resolutions #SmashedIt Posted by NRICH Milk Drink on Tuesday, 5 January 2016 Nutritionally balanced milk drink NRICH is literally smashing it with the launch of an adventurous new online marketing campaign. Live from the 5th of January 2016, the brand’s high impact […]
Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]
‘Tis the season for lists of gift ideas with a wow factor. Not yet on most lists: ugly sweaters for snacks. Fortunately for flummoxed gift (and party)-givers, an on-line documentary for General Mills’ Chex Party Mix, created by McCann, features Brooklyn yarn-bombing artist, London Kaye, five very talented and bemused New Jersey crocheters, and their […]
In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]
Krispy Kreme Australia, makers of delicious and aesthetically pleasing ergonomically designed doughnuts, has launched a new ecommerce store via Digital Arts Network Sydney, on the interwebs to let customers buy actual real Krispy Kreme doughnuts. The site was awarded Best eCommerce Website by ADMA at the AC&E awards last month for creative and effectiveness in […]
Calais Wine, the largest dedicated wine warehouse in Calais, has created an online calculator showing people how much they need to buy to cover the fuel costs of their trip to Calais with wine savings on UK supermarket prices. The calculator asks people to enter their postcode, the current price of petrol and the average […]
McDonald’s has instigated a collaboration with R/GA London to re-launch the fast food chain’s Happy Studio platform, available on iOS, Android and web. Comprising a collection of games and activities to support children’s development the platform has been completely re-imagined with a new concept, strategy, branding and development. Chris Williams, group creative director, R/GA London, […]
Jarlsberg, the world renowned Norwegian cheese calls on foodies across Europe, North America and Australasia to imagine their most ‘impossible’ sandwich requests. The campaign, entitled, “Make a Sandwish” asks fans to submit their dish to jarlsberg.com/sandwish, where the top nine suggestions will be brought to life by celebrity chef, Ben Bayly. One lucky winner will […]