Cadbury Creme Egg Hacks Some of the UK’s Biggest Brands for Real-Time ‘Easter Egg’ Hunt Around Waterloo Station

Cadbury Creme Egg Hacks Some of the UK’s Biggest Brands for Real-Time ‘Easter Egg’ Hunt Around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

WhatCameNext_ Brings Yak Ales to the Sydney Mardi Gras in Style

WhatCameNext_ Brings Yak Ales to the Sydney Mardi Gras in Style

Sydney based brand agency WhatCameNext_, the creative partner to one of Australia’s leading craft brewers. brought Yak Ales to the Sydney Mardi Gras 2019 in true party style. For this world-renowned festival celebrating inclusion and diversity, WCN_ took the brand to the next level by creating its full presence. The Yak Ales portfolio is a wide range of brews, […]

Natures Menu Unveils Masterbrand Refresh at Cruft’s with Bold ‘Poo Bag Challenge’ Campaign

Natures Menu Unveils Masterbrand Refresh at Cruft’s with Bold ‘Poo Bag Challenge’ Campaign

Behavioural communications agency HeyHuman and Natures Menu have developed a strikingly original campaign for premium natural pet food brand Natures Menu which turns traditional pet food communications on its head.  The idea behind the Poo Bag Challenge is that picking up dog poo that is smaller, firmer and less smelly and much less of a […]

19 Crimes Launches New Campaign with Real Conviction via J. Walter Thompson, Melbourne

19 Crimes Launches New Campaign with Real Conviction via J. Walter Thompson, Melbourne

19 Crimes, the wine that bought you the first talking wine label via the AR Living Wine Labels app, has launched a unique campaign via J. Walter Thompson Melbourne, that brings to life the rich and authentic story of the convicts turned colonists who feature on the brand’s labels. In the 18th and 19th centuries, […]

Burns Group & Labatt Blue Citra Lure Millennials Out of their Offices & into Nature with New Push

Burns Group & Labatt Blue Citra Lure Millennials Out of their Offices & into Nature with New Push

Brand transformation company, Burns Group, in partnership with FIFCO USA, one of the largest beer companies in the US, announced a new national campaign for Labatt Blue Citra, “Feral Office Workers.” Labatt Blue Citra is a new product from FIFCO that marries the taste, look and feel of trendy IPAs with an easy drinking lager. […]

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.  The posters, that were revisited by BETC Paris, were then used […]

Is a Big Mac with Bacon Still a Big Mac? New Ad by Leo Burnett London Opens Up an Intense Debate

Is a Big Mac with Bacon Still a Big Mac? New Ad by Leo Burnett London Opens Up an Intense Debate

There are many questions that baffle and perplex us; is it still an empty room if there’s someone it? Is it still priceless if it was free? AND now is a Big Mac® with bacon, still a Big Mac®? This is the first time the iconic burger by McDoanld’s has been changed in the UK since its […]

Colonel Sanders Joins the Four Founding Fathers of Singapore in New OOH Campaign

Colonel Sanders Joins the Four Founding Fathers of Singapore in New OOH Campaign

In celebration of the Singapore Bicentennial, together with the signature KFC wit and lightheartedness, the restaurant chain has placed a real-life statue of their own founding father, Colonel Sanders, by the Singapore River.  The idea was born between KFC and their creative agency partner, Ogilvy, to pay homage to the ‘Founding Colonel’ of the world’s […]

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