The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]
No #FanFeat, o poder está em suas mãos. É você que decide quem serão os 3 artistas que vão brilhar no hit do ano. Compre a Coca-Cola do seu artista preferido e vote em coca-cola.fm. Link na bio. A post shared by Coca-Cola Brasil (@cocacola_br) on Jan 15, 2018 at 11:46am PST Coca-Cola, in partnership […]
Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media. Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as […]
Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]
Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and unconventional campaign, the brewery transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti […]
Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]
Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]
Shoppers’ facial expressions will determine the advertising creative they see on a new campaign for Nutella via oOh! and PHD that, in an Australia and New Zealand advertising first, uses facial mapping technology to determine their mood and personalises creative to match. Using the Kinect camera built into oOh!media’s fully interactive Excite panels, the facial […]
Keri Juice Blenders has announced its launch in Australia, which was amplified through unique ‘Pothole Garden’ sampling installations in Sydney and Melbourne via The Distillery London and the Pothole Gardener creating tiny ephemeral worlds on city-side pavements. Scenes from each of the Keri Juice Blenders bottles were brought to life in each garden which showcased a miniature […]