Havana Club Cuban Spiced, the first Spiced product from Havana Club. This unique expression combines 100% premium Cuban rum with exotic flavours and warming spices to create balanced flavours of sweet vanilla and aromatic spices with hints of ripe guava, toasted coconut and fresh pineapple. The product concept is intended to attract Millennial and Gen-Z consumers to the […]
This month, XITE Energy launches its new branding and packaging with design by Brandon. XITE Energy is the first UK nootropic drink including three active nootropics – natural supplements that have a beneficial effect on brain function in healthy people. Daily demands for health and productivity are forever increasing, yet time does not, so XITE Energy […]
Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout. Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming […]
Food and drink branding specialists, The Collaborators have created a new brand identity and packaging for gluten-free and vegan Italian food brand, White Rabbit, as it looks to ramp up its presence with new listings and NPD. White Rabbit has already established itself as a leading free-from producer, but with ambitious growth plans, founders Teo […]
Cow and Gate Simply A2 is a first for the UK market: a range of formula milk made with milk sourced from cows that naturally produce A2 protein milk. The new range is priced at a premium, expanding a brand with over 100 years of experience.
A2 protein milk is shaking up the formula milk market and has already had great success in Australia and New Zealand. A1 and A2 beta-casein is one of the key types of protein found in cow’s milk, and typical cows milk contains both A1 and A2 beta-casein. What makes A2 protein milk different is that […]
Missouri Creative, the London based design and creative agency, has redesigned the packaging for one of Norway’s most treasured beer brands, Ringnes. Combatting the many restrictions around the marketing of alcohol in Norway, the team recognised the importance of the pack design as the single most important touchpoint with consumers. Making the transition to a […]
Culture POP Soda is crafted with real, functional ingredients and only a touch of sweetness. It’s mix of live probiotics, organic juices and organic ground spices delivers a complex, tasty twist on familiar flavors. Culture POP is a soda you can feel good about. Flavors include: Ginger Lemon & Turmeric, Orange Mango & Chili, Wild Berries with Basil & […]
Drinks design specialists at Knockout have created a new identity and bottle design for ZEO, a range of sophisticated, sensorial zero-alcohol spirits. The brand’s first two variants, Botanical Dry and Spiced Oak, arrived in the UK market this November. Unlike other non-alcoholic spirits, ZEO possesses a sensorial dimension which mirrors the physiological effect of alcohol. […]
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous […]
Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]