Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]
To promote itself as a ‘lighter’ drinking option, Pepsi Light or Diet Pepsi as it is know is some parts of the world, has unveiled a new bottle packaging that resembles a dumbbell. The bottle was created with the help of Brazilian advertising agency AlmapBBDO, and was promoted in gyms in the form of a dumbbell rack.
Family (and friends) have been working with TruVibe Organics since the brand’s creation several years back. The brand has, up until now, simply packaged up highly nutritional single ingredients, sold through health food stores and pharmacies in the US. The brand’s big idea is around ‘positive experience’, both from the product and the positive vibes […]
Market leading Dairy free spread Vitalite has partnered with brand design consultancy, BrandOpus, to create a fresh new brand identity and pack design to help engage with new audiences. Vitalite first launched in the UK in 1983 at a time when sunflower spreads were dominating the market. It was perhaps most recognisable for its earworm […]
Dr Pepper is kicking off its Pick Your Pepper campaign by releasing hundreds of unique label designs that will be on 20-oz. bottles of Dr Pepper. The summer campaign celebrates millennial self-expression and gives Dr Pepper fans a chance to let their individuality shine every time they grab a bottle. The label designs are inspired […]
The Kraft Heinz Company has teamed up with strategic brand design agency, Bulletproof, to create branding and graphic design for its newest launch – a portable 3.2 oz Kraft Dressings pouch available in five great flavours. Discerning consumers can now enjoy the flavours they know and love, free from the fuss of portioning their larger […]
Mystery has been the design agency for “foodpreneur” and blogger Olivia Wollenberg since 2014, not long after she started her Livia’s Kitchen brand. Having been diagnosed with food intolerances, Olivia combined her passion for food, her desire to create a healthier, intolerance-free life for herself and an interest in business to start her own company. […]
On the heels of New York Fashion Week, illy caffè launches its latest illy Art Collection featuring designs purposed for fabrics in the 1930s by Gillo Dorfles, a well-known Italian artist and art critic, whose work is currently being celebrated through a major retrospective at the MACRO Museum in Rome, Italy until March 13, 2016. […]
Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign. The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage. […]
Havana Club, the global leading rum in the super-premium and above category, is to launch the Havana Club Tributo Collection on the 29th February 2016, with packaging designed by Nude Brand Creation. The new series of limited editions created with exceptional rum reserves are set to be unveiled annually at the Cuban Habanos Festival. A […]