A North Yorkshire brewery has unveiled a new look to one of its most iconic real ales. Masham-based T&R Theakston Ltd is refreshing the look of its Old Peculier bottle label sets, as it aims to increase its appeal to a younger audience and increase its on-shelf visibility in an increasingly crowded market place. Old […]
Bud Light unveiled its plans to give America’s favourite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporised primary and secondary packaging, and is part of a larger brand evolution […]
Heineken is once again turning to design to help turnaround around one of its Mexican beer brands after seeing success with an overhaul of fellow Mexican beer Tecate. As one of the oldest beer brands in the country Carta Blanca has a loyal and older consumer base in the North of Mexico, however it had […]
Disaronno is celebrating its limited edition Disaronno Wears Cavalli bottle, a collaboration between the Italian liqueur and the fashion house, with a TV advertising campaign running until Christmas Eve (Thursday 24 December). The 15-second film reveals the bottle’s new look, which was inspired by a combination of the underwater world and exotic themes from Cavalli’s […]
What will you be unwrapping this holiday? If your family and friends are keen globetrotters, there’s a good chance it might be whisky. When it comes to the festive season, travellers spend over $1bn on spirits in duty free to give as gifts. Of this, whisky is the number one choice for travellers, with 44% selecting […]
International brand design agency Design Bridge has unveiled a full range of new package designs for Appelsientje, the Netherlands’ most favourite juice drink brand. Appelsientje was launched in 1973 as the first pure juice in the ambient shelf and has a long heritage in the market, where their iconic orange juice is both a childhood […]
Marmite, the iconic British brand from Unilever, is launching two Christmas limited edition jars, which consumers can personalise – available to buy at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December and via the Facebook app, hosted on the Marmite Facebook page, from 23rd November. Consumers will be given the […]
Fortnum & Mason has rolled out its 2015 Christmas packaging designed by Design Bridge and illustrator Kristjana Williams. The agency worked on the visual identity across the brand’s range of Christmas products, and was tasked with capturing the feeling of the festive season, and to reflect Fortnum & Mason’s positioning as the Christmas destination of […]
Words tell stories of course, but they help paint pictures too. In the case of good package design, words can be as evocative as images. The combination is most powerful when working together to convey a consistent, engaging and rounded story. ‘Writing for brands’ is now a firmly established category in the best creative awards, […]
Premier Foods has partnered with one of the most famous faces in baking after agreeing terms with The Great British Bake Off judge, Paul Hollywood, to create a range of home baking mixes. The line will include mixes for a plait loaf, Belgian chocolate brownies, cheese and rosemary scones, coconut and raisin flapjacks and a […]