Messina Hof Winery, one of the oldest Texas wineries, is launching a new look. Set to hit the shelves this spring, the transition is aimed to create a better customer experience with a focus on increased overall quality. “Through detailed research and development, we were able to create an elegant label that reflects the core […]
Following design agency Taxi Studio’s global redesign of the Carlsberg brand, the studio was tasked with creating a football-themed Limited Edition packaging design to celebrate UEFA Euro 2016 in France, and Carlsberg Export’s association with it. Taxi Studio’s brief was to remain consistent with the wider Carlsberg look and feel, but specifically, they were asked to help Carlsberg Export […]
Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]
Brand design agency Parker Williams has created Valentine’s Day packaging for Tesco’s finest range of A La Carte Ready Meals. The range was available in the lead-up to Valentine’s Day, consisting of a three-course meal and a choice of prosecco, wine or chocolates. The finest A La Carte Meal Deal, costing £20, offered customers the […]
Brand design agency Parker Williams has designed a limited edition “Chip Lovers” bottle label for Sarson’s, the UK’s number one vinegar brand. Packs of malt vinegar will feature the brand’s successful vinegar-loving couple, ‘Fish and Chip’. Along with channelling the nostalgic power of artist Paul Thurlby’s imagery, the limited run sees Sarson’s change its background […]
Budweiser has just given its visual identity a refresh, choosing to focus on the brand’s original logotype. The signature red, script font, and famous creed still feature prominently, but in a flatter, monochromatic fashion. Its iconic bowtie, which was the highlight of the 2011 redesign, has been scaled down to appear only on the bottle’s […]
The Co-operative’s reputation for creative design that sells on-shelf continues to grow with its latest challenge to convention; a wine label design that wouldn’t look out of place on the shelves of a comic book store. Equator Design’s creative team is the inspiration behind The Co-operative’s Truly Irresistible Grecula Wine. The 2014 Greco features a […]
In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]
February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]
Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]