Buchanan’s, the award-winning Scotch whisky, introduces new packaging for three of its four blends: Buchanan’s DeLuxe, Buchanan’s Master and Buchanan’s Special Reserve. Buchanan’s Red Seal will follow in 2016. Buchanan’s is the largest premium Scotch brand in Latin America and has experienced ten-year double-digit growth in the U.S. while doubling its share over the past […]
Nottingham based design agency Pure has redesigned the packaging for Glorious soups, one of the UK’s leading fresh soup brands. The soups, which are produced by TSC Foods, are available in-store at Asda, Sainsbury’s, Morrisons, Waitrose, Tesco and Budgens, as well as online from Ocado. Connoisseurs of soup packaging will notice the redesign sees a […]
McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]
ButterflyCannon has redesigned the packaging for Glenmorangie Signet. This iconic single malt draws upon 170 years of wisdom and craft to create a velvety smooth, rich and complex whisky. Glenmorangie Signet is a multi-award winning expression in the Glenmorangie range of single malts. The challenge was to effectively communicate Signet’s unique provenance and product story […]
Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on […]
It is apparently a common phenomenon for people to scratch the aluminum foil on their beer bottle’s necks. Based on this insight, creative agency BBDO Berlin has created limited edition ‘Scratchbottles’ for BECK’s beer, to make the process more playful and exciting. The beer bottles are covered with a unique aluminum canvas, allowing drinkers to […]
Perrier Sparkling Natural Mineral Water announces its newest line of limited-edition packaging designs as the second installment of the brand’s “Inspired by Street Art” collection. Perrier’s signature bottles and slim cans now feature striking original artworks created by contemporary French artist, L’Atlas. The Parisian artist first began graffiti-based work in the early 1990s, creating art […]
The summer may be ending, but when it comes to music festivals, the party’s not over yet. Bud Light announced an exclusive partnership with one of the world’s biggest and most popular festivals, TomorrowWorld, which includes the limited release of Bud Light TomorrowWorld Festival Cans. TomorrowWorld creates a unique, awe-inspiring fantasy that draws attendees from […]
Carlsberg is one of the world’s most iconic brands. Spanning a history of some 168 years, it reaches a global audience of millions of people everyday. Carlsberg (the flagship brand in Carlsberg Group’s portfolio of beers) is sold in over 150 markets – making it a truly international brand. Recognizing the need to simplify the […]
International brand design agency Design Bridge has unveiled a new brand identity and a wide range of packaging for Cacao Barry, one of the world’s leading suppliers to top chocolate professionals. Cacao Barry produces and sells the finest-grade chocolate products for the restaurant and confectionery industries. A remarkably diverse range of chocolate origins and flavours […]