Pernod Ricard’s Absolut has unveiled a new look for its flavoured vodka range, rolling out across the UK in August 2013, with Absolut Pears and Absolut Raspberri the first to market, other flavours will follow throughout 2013 and 2014. The aim of the redesign was to “give our customers distinct designs that are unlike anything […]
Eight O’ClockCoffee, America’s original gourmet coffee since 1859, is stepping up its style with a momentous brand refresh this summer. With modern, sleek red packaging, tasty new varieties, and new consumer communication to be featured on air, online, and on the runway, Eight O’Clock Coffee will be taking to the coffee aisle with a fresh […]
Feta-type cheese brand Arla Apetina has refreshed its brand packaging in a bid to entice new customers and keep the product, which has been around since the 1970s, relevant in the current market place. Designed by pi global the agency was briefed with creating a strongly branded Apetina range complete with a clear visual messaging. […]
Russian designer Sasha Kischenko has designed a wonderful concept packaging for a Swiss beer using the popular Helvetica typeface. Called ‘Helvetica Beer’, the number on the can indicates the alcohol percentage, while the color reflects the type of beer—lager or stout. Though it’s only a concept, design blog Design Taxi have a feeling that it’ll […]
Dragon Rouge has created a new look for soft drink Rio. The consultancy says that the brand, which first launched 20 years ago, ‘was in need of a refresh’. The consultancy was appointed by brewer Hall & Woodhouse and tasked with refreshing the branding ‘to validate Rio with consumers’. Dragon Rouge says it has aimed […]
As demand for premium whisky continues to grow, owners of the world-renowned whisky, The Famous Grouse, recently approached Taxi Studio to redefine the packaging of The Black Grouse Alpha Edition, which is due to launch in Waitrose in the UK and roll out in international Duty Free outlets in August. The Alpha Edition is a […]
Canadian design firm Hired Guns Creative has conceptualized a beautiful, yet spooky design for ‘Coven’—a brand of vodka from Arbutus Distillery. Inspired by witchcraft, the bottle label turns from pure white into an eerie ‘glow-in-the-dark’ green, featuring illustrations of witches when the lights are turned off. To complete the witchery theme, the bottle cap has […]
Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]
Turkey brand Bernard Matthews is rolling out a new identity, created by Springetts. The new look aims to be ‘modern and forward-thinking’ while focusing on the provenance of the brand, according to Springetts design director Claire Ganly. Ganly says, ‘We really wanted to focus on the provenance of the brand – they’ve been around for […]
According to online Japanese news source RocketNews24, McDonald’s launched a trio of luxury burgers early last month in Japan. Each of the burgers in the ‘Quarter Pounder Jewelry’ series cost ¥1,000 (about US$10) without a meal (fries and soda not included)—but each includes quality ingredients, such as thickly-sliced pineapple and bacon, Monterey jack cheese, black […]