JKR has created new bottle designs for London brewer Fuller’s. The designs are being used across the brewer’s premium bottled ales portfolio, which includes the London Pride bottles. Ian Bray, managing director of the Fuller’s Beer Company, told Design Week, ‘We took some of our cues from the world of wine, so we think the […]
April sees the rollout of a redesign of the Options Hot Chocolate brand by Springetts Brand Design Consultants. Springetts were tasked with optimising the branding and pack design for the core and Indulgence Options ranges to broaden the brand’s appeal. “We developed a visual architecture to help the brand establish a dual tier approach, allowing […]
Budweiser beer is launching a new bowtie-shaped beer can, structured to mirror the brand’s logo. The can will launch in the US next month, but will not be available in other countries. Pat McGauley, vice president of innovation for Anheuser-Busch, Budweiser’s parent company, says, ‘This can is incomparable, like nothing you’ve ever seen before.’ He […]
The beer drinking experience is already fairly interactive. You open bottles, clink them against your friends’ bottles, and dress them up in little cozies to keep them cold. Apparently, all that wasn’t enough for Heineken, which unveiled a prototype of its new Heineken Ignite bottle last week at Milan Design Week. The bottles incorporate LEDs, […]
B&B Studio has worked on the naming, design and launch of a new pasta sauce range Incredible! for soupmaker Yorkshire Provender. The consultancy was approached in January with an idea to “shake up the market,” said B&B Studio creative partner Kerry Bolt who added, “We were keen to create a whole new brand for them.” […]
Juicy Water, the refreshing drink made from fruit and spring water, will be hitting shelves from April with a brand new look. Formerly known as This Water, Juicy Water retains the great refreshing taste but with eye-catching new packaging, making it the perfect choice for a summer thirst-quenching drink. The new look was designed by […]
EQ8, the natural energy drink, appointed London agency Biles Inc. to refresh its packaging design as part of the launch of a new and improved recipe formulation. Backed by Malaysian entrepreneur Tony Fernandes (owner of QPR Football Club, Caterham F1 Team and CEO of AirAsia), EQ8 is a natural fruit juice based energy drink, which […]
Coley Porter Bell has created a limited-edition bottle for Beefeater gin composed of photographs submitted by Londoners trying to capture ‘My London.’ The composite bottle image reveals a striding Beefeater yeoman, who appears to materialise from the photographs. The consultancy, which worked on a different limited edition bottle for Beefeater last year, says it was […]
Continuing its longstanding tradition of rich and creative collaborations, ABSOLUT VODKA announces its highly anticipated limited edition bottle design, ABSOLUTMEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays […]
Iconic rum brand Malibu has been given a makeover for the first time in over 30 years. The infamous white bottle with its much loved palm tree logo has been redesigned to make it easier to hold and more comfortable to pour. The change comes 33 years after its launch in the UK in 1980, […]