Continuing its longstanding tradition of rich and creative collaborations, ABSOLUT VODKA announces its highly anticipated limited edition bottle design, ABSOLUTMEXICO, available in the U.S. for the first time after its debut in Mexico last year. The release of ABSOLUT MEXICO is the latest limited edition offering from the world’s most iconic vodka brand and pays […]
Iconic rum brand Malibu has been given a makeover for the first time in over 30 years. The infamous white bottle with its much loved palm tree logo has been redesigned to make it easier to hold and more comfortable to pour. The change comes 33 years after its launch in the UK in 1980, […]
Bulletproof has designed the packaging for the new Cadbury Dairy Milk’s Marvellous Creations range of chocolate. The consultancy began work on the project in November last year having been invited by Cadbury parent company Mondeléz International (then Kraft Foods) to pitch. It initially created designs for the launch of the bars in Australia. Marvellous Creations […]
For US coffee company Caribou Coffee, Minneapolis-based ad agency Colle+McVoy designed themed coffee cups and napkins that aim to inspire consumers. The coffee cups feature various graphics paired with phrases that metaphorically talk about life, and the napkins encourage customers to buy a drink for a friend or get creative. Caribou Coffee sought to refocus […]
Pepsi has unveiled a new single-serve bottle for its Pepsi trademark portfolio including Pepsi, Diet Pepsi, Pepsi MAX and Pepsi NEXT, marking its first design update since 1996. A visual expression of the brand’s Excitement of Now positioning, the bottle is rolling out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with […]
Project management company Honeycomb developed the brand as a licensee of Britvic, which owns J2O soft drinks. It was approached by Britvic to develop the sweets range and design the packaging on the strength of previous projects for Britvic, including work on Fruit Shoots and Robinsons drinks. The pack designs are based on brand guidelines […]
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and Digital categories, The FAB Awards have now revealed Mary Lewis as the Chair of the The Packaging & Design Jury for the 15th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done […]
Coley Porter Bell has designed the packaging for the newest permanent member of the Chivas Regal range, The Chivas Brothers’ Blend. Launched this month, it is Chivas’ first new launch for five years and will be available as an exclusive in Global Travel Retail outlets. It is intended to strengthen the brand’s relationship with this […]
Released during the Summer Olympic Games, these special edition packs celebrate Coca-Cola’s partnership with Team USA. Turner Duckworth used horizontal stripes to express the movement, energy and context of various popular sports, and at the same time evoke that most American of symbols, Old Glory. The designs were then carried across multiple pack formats and […]