Is a good cup of coffee good enough? Brand design studio Without has challenged the perception of profit with the launch of Social Impact Coffee, a new specialty roastery that believes every cup of coffee shouldn’t just taste good, but do good. With people seeking purpose-driven brands, while wise to greenwashing and the platitudes of […]
A reimagining of NESQUIK’s iconic rabbit mascot, Quicky, sits at the heart of a strategic pivot towards the new NESQUIK world. NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity which will boost brand relevancy and enable growth into new audience segments. At the heart of the work […]
Leading brand design agency, Lewis Moberly, has created the structural and graphic design for The Glenrothes 42-Year-Old whisky of which only 1134 bottles will be available worldwide. The 42 design sets a distinctive benchmark for prestige whisky combining vibrant colour, unusual materials and traditional craft to create a bold, elegant design. The Lewis Moberly design […]
Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]
First locally produced white cheese packaged in aseptic carton packs Baladna, the leading dairy and beverage producer in Qatar, announces that it has, in partnership with packaging solutions provider SIG, added white cheese to its growing product portfolio. The new offering is the first locally produced white cheese in Qatar packaged in aseptic carton packs. […]
PomÌ Finely chopped tomatoes in carton packs with SIG’s even more sustainable packaging material Casalasco Società Agricola S.p.A., one of the most important European producers and co-packers of tomato products, is the first in Europe to launch food products in aseptic carton packs from SIG, made from the even more sustainable packaging material SIGNATURE FULL […]
SIG filling technology providing superior flexibility Fair Cape Dairies expands its partnership with SIG. The company decided on a CFA 812 filling machine from SIG for superior flexibility when it comes to packaging formats and sizes. Fair Cape introduced a uniquely shaped carton pack that stands out on the shelf and offers more convenience to […]
Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celebrating its pioneering female founder, with a global initiative to shine a light on her unsung contribution to the brand and her #DontHoldBack ethos. On 8th March, Häagen-Dazs […]
SIG WAY BEYOND GOOD FOUNDATION LAUNCHES RECYCLE FOR GOOD PROGRAM IN INDONESIA, THE FIRST IN SOUTHEAST ASIA The pollution of water and soil by waste is one of the biggest problems for our environment. Indonesia is the second-biggest contributor of plastic waste in the world, producing over 5 million tons of plastic waste per year, […]
Fourth Wave Wines has forged a new path in sustainable packaging, with its launch of the first-ever label-less wine, Crate, designed by sustainable drinks branding specialists, Denomination. Crate is a high-quality, barrel matured wine produced from some of Australia’s leading red wine regions with a truly sustainable footprint. The innovative design does away with unsustainable […]