Boundless Brand Design partnered with Blue Dragon, the nation’s favourite Thai Sweet Chilli Sauce, to redesign the structure of their bottle and refresh their packaging design to firmly cement their presence and standout at shelf in the condiment’s aisle. Sweet chilli has long been an icon in the world foods category for over 50 years, but the […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of a brand-new book, ‘Connected Packaging: The Game-Changing Marketing Tool’ authored by its Managing Director, Jenny Stanley. A pioneer in the connected packaging industry, Stanley’s comprehensive guide offers fresh perspectives on […]
Today, James Cropper, the global market leader in advanced materials and paper products, unveiled its latest sustainable solution for the drinks industry – tops and bases for inner bottle packaging made from moulded fibre. Specifically designed for the champagne and whisky market in an industry first, the tops and bases are made from Colourform – the thermoformed, moulded […]
In partnership with WWF Switzerland and WWF Malaysia, SIG has launched a three and half-year forest landscape project in Malaysia’s Ulu Muda Forest Complex through WWF’s Forests Forward program. The project aims to improve the management of more than 170,000 hectares and pilot the restoration of 25 hectares. Angela Lu, President & General Manager Asia-Pacific […]
B Corp certified Bruichladdich Distillery has unveiled a landmark through-the-line campaign for its flagship Bruichladdich single malt whisky, The Classic Laddie, following a values-led rebrand last summer. Working with long-time creative partner Thirst, the ‘Not Your Classic’ campaign marks a step-change for the brand as it continues its mission to challenge the traditionally serious cues of […]
Rolling Meadow, a brand of New Zealand based Dairyworks, has undergone brand and packaging refresh by Auckland-based Onfire Design. Retail had challenged the brand owners regarding the brand’s role in the category. Outside of (accessible) price, it was challenging to demonstrate the brand’s role in a consumer’s daily life. Creating a new brand and packaging […]
Gü – masters of the indulgently layered desserts delivers a new way to enjoy the ultimate Friday night treat, with the launch of their latest luxurious innovation, the Gü Frozen Sundae range. The iconic brand’s entry into the frozen dessert category is driven by a notable increase in home indulgence over the past three years, […]
Exciting new products to be launched in HoReCa market Alesayi Beverage Corporation, a leading beverage manufacturer in Saudi Arabia since 1959 with 60% market share in the energy drinks’ category, is partnering with SIG to expand its product and packaging portfolio. Using a state-of-the-art SIG SureFill 42 Aseptic BIB filling system, Alesayi will launch exciting […]
ZOE, the science and nutrition company, is on a mission to improve the health of millions by helping people make smarter food choices. Already well-known for their personalised nutrition guidance & technically advanced at-home tests with distinctive yellow branding, such as their connected skin patches, as sported by Dragon’s Den investor, Steven Bartlett. ZOE are […]
Introducing Tenzing Natural Energy‘s latest innovation: the Super Natural Energy can. An out-of-this-world way of getting your plant-based energy fuel while staying planet-positive. The Fiery Mango can pushes the boundaries of natural energy. With 200mg of natural caffeine and a extraordinary super-ingredient, cordycepsit takes the crown as the most badass, powerful energy drink on the […]