Turning on Gen Z in an Era of Attention Deficit and Post Political Correctness

Turning on Gen Z in an Era of Attention Deficit and Post Political Correctness

After years of everything ‘Millennial’ taking centre stage, the focus is shifting to a new Generation – ‘Z’; Those born between 1996 and 2010 will make up 33% of the world population by 2020. Much has been said about the millennial spirit but ‘millennialism’ isn’t just about millennials. It is a mind set that drives […]

Jones Knowles Ritchie Builds on Dunkin’ Partnership with Espresso Identity Design

Jones Knowles Ritchie Builds on Dunkin’ Partnership with Espresso Identity Design

Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]

The 21st FAB Awards are Now Open for Entries!

The 21st FAB Awards are Now Open for Entries!

The 21st edition of The FAB Awards are now open for entries. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Interiors and Retail Environment, Mobile Marketing & […]

Bluemarlin Creates the Seoul Edition with Ballantine’s

Bluemarlin Creates the Seoul Edition with Ballantine’s

Prestigious Scotch whisky brand Ballantine’s has recently launched the new Seoul Limited Edition 17YO blend with a stunning design created in collaboration by emerging South Korean artist Jieun Park and strategic brand design agency, bluemarlin. Exclusive to travel retail stores in Korea, this special brand offering combines the vibrant, urban energy of Seoul with the […]

Halo Re-Launches with £1.5m Investment, New Flavours & State-of-the-Art Home Compostable Packaging

Halo Re-Launches with £1.5m Investment, New Flavours & State-of-the-Art Home Compostable Packaging

November 16 sees the re-launch of Halo with £1.5m in investment and a reimagined production process delivering on its mission – to give people the world’s best coffees, in a way that’s best for the world, stemming the polluting tide of plastic and aluminium coffee capsules. Halo launched to rapturous applause in 2017 and is […]

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Nature’s Path Pushes 30-Year Organic Heritage with New Look

Following hot on the heels of launching four new products, the UK’s leading gluten-free cereal brand Nature’s Path has revamped its packaging. The vibrant designs not only give a genuine ‘family’ feel to the brand’s extensive range of cereals, but greatly increase stand-out on shelf and also add real vibrancy to the entire fixture. Crucially, […]

Samworth Brothers Launches a New Fitness-Focused Ready-Meal Range with Design by Brandon

Samworth Brothers Launches a New Fitness-Focused Ready-Meal Range with Design by Brandon

Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – […]

Wagg Sets Tails Going with a Rebrand by Robot Food

Wagg Sets Tails Going with a Rebrand by Robot Food

Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats. Lucy Stones, Brand Marketing Manager at IPN said: “We are the savvy choice in a […]

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