SIG launches spouted pouch system featuring innovative in-line pouch sterilization

SIG launches spouted pouch system featuring innovative in-line pouch sterilization

SIG Prime 55 In-Line Aseptic Today, SIG announced the launch of their new aseptic spouted pouch filling system, the SIG Prime 55 In-Line Aseptic. This innovative filling equipment for pre-made spouted pouch features in-line pouch sterilization, removing the need for third-party pre-sterilization of spouted pouches. The resulting system reduces supply chain complexity and improves the […]

Lucozade and Pearlfisher Bring the Energy with Masterbrand Visual Identity and Packaging Redesign

Lucozade and Pearlfisher Bring the Energy with Masterbrand Visual Identity and Packaging Redesign

Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]

B&B studio renews Vitalin with a refreshed positioning and contemporary design.

B&B studio renews Vitalin with a refreshed positioning and contemporary design.

B&B studio has partnered with Cranswick Pet Products to redesign Vitalin, its heritage dog food brand established in 1953. Tasked with broadening the brand’s consumer appeal and distribution, the rebrand seeks to build on the brand’s long-standing association with the British countryside and its use of locally farmed ingredients. Vitality from farm to tail Comprising […]

One for the Trophi® cabinet

One for the Trophi® cabinet

SoreThumbStudio® worked with Surya Foods to create the brand identity and packaging suite for one of their first new brand launches in 3 years. Trophi®, was the chosen name for the new Greek food range launching with 9 SKUs that stretch the ambient, chilled and frozen aisles of supermarkets. SoreThumbStudio® were challenged with building a […]

Silver Spoon delivers more moments of baking joy with redesign by Outlaw

Silver Spoon delivers more moments of baking joy with redesign by Outlaw

The Silver Spoon Company – a business of Associated British Foods – collaborated with Bristol-based strategic brand design studio, Outlaw, to deliver the biggest rebrand in its history. Aiming to cement its position as the nation’s favourite sugar brand and inspire more moments of baking joy. As the UK’s leading sugar brand1, Silver Spoon boasts […]

Vietnam: Nutifood opts for innovative SIG DomeMini on-the-go carton bottle

Vietnam: Nutifood opts for innovative SIG DomeMini on-the-go carton bottle

SIG’s packaging innovation means ‘less plastic – more carton’ Nutifood, a leading Vietnamese dairy company, is opting for one of SIG’s latest packaging innovations – the highly convenient on-the-go SIG DomeMini carton bottle. The small-size carton pack will offer consumers in Vietnam all the convenience of a plastic bottle and the sustainability benefits of a […]

Celebrating one year of “Recycle for Good” in Indonesia, SIG announces expansion

Celebrating one year of “Recycle for Good” in Indonesia, SIG announces expansion

In March 2023, the Recycle for Good program in Indonesia was initiated by SIG, a leading solutions provider of packaging with a unique portfolio of aseptic carton, bag-in-box, and spouted pouch. This program is supported by the SIG Foundation and aims to create behavioral change, encourage the public to deliver their recyclable waste to a […]

Butterfly Cannon serves up a delicious design for Divine Chocolate’s new Dessert Bar range

Butterfly Cannon serves up a delicious design for Divine Chocolate’s new Dessert Bar range

For over 25 years, Divine has been doing things differently in the chocolate industry, being the only farmer-owned Fairtrade chocolate maker in the world. This new release keeps that ethos alive. Our delicious quest was to bring together their much-loved chocolate with the nation’s favourite desserts, in a new range of decadent chocolate bars, perfect […]

Hot sauce needed a wake up call. Catalyst Cafe gave it coffee. Only Now gave it a brand. 

Hot sauce needed a wake up call. Catalyst Cafe gave it coffee. Only Now gave it a brand. 

THE CHALLENGE Catalyst Cafe and Coffee Roasters had always felt that coffee was unfairly pigeonholed into coffee cups. With its deep-roasted colours, aromas and flavours, there was room for coffee on the plate too, especially as a co-star to flavours of rival intensity. And so was born Koffiracha, Catalyst’s signature blend of coffee and chilli […]

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