Lilydale Free Range Chicken is giving Australians the opportunity to trace each pack of chicken back to farm it came from. This move is being supported by a communications campaign created with M&C Saatchi and Hidden Characters, conveying the farm trace capability. New research reveals Australians want to know more about the origin of the […]
Dairy producer Fauji Foods Ltd, Pakistan is the first to introduce its tea creamer in the brand new Ecolean Air Aseptic 125ml package. The two companies signed one of the most comprehensive deals in the industry during 2015. The corporation is now further deepened when Ecolean’s new smaller 125ml package solution hits the shelves. Earlier in […]
Spindrift, line of sparkling beverages made with real squeezed fruit, unveils new packaging that conveys their core mission of “real.” Their new look of “real” will roll out to stores and foodservice partners beginning in August 2016. “Spindrift was founded six years ago, on one simple idea: take fresh juice, squeeze it and make the […]
Hayman’s Gin has engaged creative agency Field Day to create a new brand design to help tell the story of its rich history as original English gin makers. The new branding was developed through hand drawn illustrations of the different elements representing Hayman’s Gin, such as the botanical ingredients, ‘Marjorie’ the copper pot still (named […]
Glenmorangie Legends is the brand’s exclusive Travel Retail Collection, each expression celebrating a legendary story of the lands that have been home to the Glenmorangie Distillery since 1843. ButterflyCannon worked with the Glenmorangie team to identify the overriding and individual concepts, as well as designing the range’s packaging. Glenmorangie Tarlogan is the third expression to be […]
London-based design agency Horse had the honour of winning the first ever FAB Design Agency of the Year Award at The 18th FAB Awards at The Hurlingham Club. The Design house had two entries in the show, and they left with three awards, representing an extremely successful evening for them. Horse picked up a FAB Award […]
Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]
Diet Coke is to release limited edition cans and bottles bearing cartoon versions of ‘Absolutely Fabulous‘ characters Edina and Patsy. The packs will be on sale from mid-June, just ahead of the 1 July release date of the Fox Searchlight Pictures movie of the BBC sitcom. The designs strike one odd note in not picturing […]
Launched on May 3rd, Colorado’s-own Peach Street Distillers announced a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website, labelling and branding, and digital/social components. The rebranding was created by Peach Street Distillers’ creative agency, Red Tettemer O’Connell + Partners (RTO+P), and signals […]
Budweiser has announced the launch of Twist-Offs in the UK – making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for on trade customers, and address issues of convenience for shoppers – by eliminating the need […]