Tango has unveiled a new limited edition bottle as part of a partnership with Paramount Pictures for Anchorman 2: The Legend Continues. Bottles of the Britvic-owned drink are set to feature the face of lead character Ron Burgundy, and the promotion will be supported by POS with a shopper competition to tweet to win a […]
Oregon-based Union Wine Company has decided to put their Underwood Pinot Noir and Pinot Gris into cans instead of bottles—while this saved them 40% of their packaging costs, the decision was actually made as an attempt to revamp the wine-drinking experience. Based on its philosophy of “making great craft wine minus all the fuss”, this […]
DQ Vodka has been named the Luxury Brand of the Year in Poland. DQ, which stands for Distilled Quality, is a Swedish super premium vodka. The bottle’s nine parts are assembled by hand in Sweden. The aluminum rod, placed in the middle of the bottle, is made in the same UK factory that produces Bentley’s […]
Ron Burgundy isn’t the only one who loves scotch. In honor of the upcoming movie “Anchorman 2: The Legend Continue,” Ben & Jerry’s ice cream has unveiled a dessert themed around Will Ferrell’s titular character’s drink of choice. The limited-edition Ron Burgundy’s Scotchy Scotch Scotch is devoid of actual alcohol, but is is a mix of […]
Sun Branding Solutions announced that it has acquired food specification software business, FoodSpecifications.com. FoodSpecifications.com is a software tool which collects, manages and distributes product information such as specification details, nutritional data and packaging information. The solution is offered as a cloud-based subscription model, with information housed in the software available over the web 24 hours […]
tesa’s innovative Lift & Reseal, a high tech tape developed for the effective reclosure of flexible packaging, was recently showcased at Packaging Innovations London. Confirming the fact that Lift & Reseal is gathering impetus across the food, packaging and retail industries, visitors to the stand commented on how this reclosure system is the first innovation […]
Cadbury’s battle to trademark a specific colour of purple used across its chocolate range has been unsuccessful after a judge ruled that there was a lack of “clarity, precision, self-containment, durability and objectivity” to qualify for registration. Cadbury said that it was “disappointed” but has not ruled out an appeal. The decision comes after rival […]
BrandOpus has created new designs for Clover spreads, with new branding using a ‘countryside horizon’ graphic. The consultancy began work on the project in April this year, having previously worked with parent company Dairy Crest on previous projects including Country Life butter. BrandOpus created a new identity that aims to appeal to new consumers, while […]
Mondelez International’s European chewing gum brands Trident, Stimorol and Hollywood, have undergone a rebrand. In the biggest cross-country branding project undertaken by Mondelez to date, the three brands were refreshed by agency LPK and adapted by Sun Branding Solutions for more than 700 SKUs across multiple territories, pack formats and substrates. “We have been working […]
On the heels of its current “Bursting with Life” ad campaign, Del Monte continues to bring to life its brand positioning by reestablishing the role of its packaged fruits, vegetables, and tomatoes in contributing to a healthy lifestyle. For the first time in more than 25 years, Del Monte Brand has updated its packaging and […]