Family and Friends has created the look for a new Warburtons snack range Escapes in a bid to enhance the brand’s ‘better for you’ credentials. Family and Friends was appointed alongside strategic consultancy The Tulip Partnership and commissioned to rethink the brand proposition, undertake consumer research, name the range and develop a new look. Family […]
Pearlfisher has designed the brand strategy, name, tone of voice, brand identity and packaging for Manomasa, the new tortilla chip brand from All Good. Pearlfisher was tasked with moving away from Mexican clichés and the brash, artificial world of party snacks and has created a bold, characterful celebration of the ‘real’ Tortilla chip. The product range pays homage […]
To empower Americans to ‘get the 411’ on what’s in the foods and beverages they’re consuming, April 11, 2013 (4/11) has been declared “Read Your Labels Day” by Citizens for Health, one of the country’s oldest and most respected consumer advocacy groups. Families are encouraged to read the labels on products in their kitchen pantries […]
The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly, has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]
DOC 360, the “bold, refreshing soft drink that obliterates the ordinary,” is now available in Ball Corporation‘s Alumi-Tek bottle. The 16-oz. fully recyclable aluminum bottle is paired with Ball’s thermochromic ink that changes color when the contents are cold enough to drink and has been dubbed the “Slam Can.” “Unique packaging such as the Alumi-Tek […]
Finland is a cider superpower, at 9 litres per capita, Finnish cider consumption is the second highest in the world after Ireland. Golden Cap, Finland’s first and Original cider brand has been providing the best-tasting range of ciders to Finnish consumers since 1962. Sinebrychoff appointed Taxi Studio to reposition and redesign the brand, and packaging […]
Elevation Brands and Ian’s are unveiling new products and packaging at Natural Products Expo West – signaling a strong declaration for the allergy-friendly food company’s product and marketing strategy under the new tagline “Friendly Foods For Life!” Best known for its 34 skus of allergy-friendly convenience foods, the new look supports a more powerful brand […]
thinkThin, the #1 ranked weight management bar in the natural channel (according to SPINS research), announced that its Crunch bars are getting a makeover with a revealing new design and addition of Coconut Chocolate Dipped Mixed Nuts to its tasty, low sugar fruit and nut family. With sixty percent less sugar and two times more […]
A few weeks after naming Daniel Bonner as Jury President for the Advertising, Interactive and Digital categories, The FAB Awards have now revealed Mary Lewis as the Chair of the The Packaging & Design Jury for the 15th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done […]
Velvet Ice Cream lovers will soon see a brand new look on their favorite ice cream. Velvet has redesigned a fresh, new appearance for its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same great […]