Adelie Foods joins forces with Booker to make URBAN eat the sandwich brand of choice in convenience Following a successful trial across 27 convenience stores, the sandwich brand URBAN eat is now being made available to all Booker franchise outlets. The new partnership will mean fresh, high-quality sandwiches can be delivered direct to stores across the […]
Shopper Marketing and Retail Activation agency Savvy, is extending summer by telling the UK that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is keeping the population shining by handing out free samples to consumers visiting KFC across […]
As one of the main ingredients in beer, hops impart vital flavour and aroma. To celebrate its 25-year partnership with Liverpool FC, Carlsberg has brewed a fan beer from hops unlike any other. Scientists from the Carlsberg Research Laboratory have cultivated special hops using footage of 25 years of Liverpool matches and the sound of […]
Tilda announced its ‘Mums Helping Mums’ cause-related marketing initiative with the United Nations World Food Programme (WFP), enabling consumers to provide nutritional support to new and expectant mums in Bangladesh – a country where 36% of children under five are undernourished. Tilda’s ‘Mums Helping Mums’ campaign is a three-year commitment that launches in September 2017 and […]
Budweiser announced the bold next step in its ‘Give A Damn’ campaign, together with safe ride partner Lyft. Given the success of last year’s pilot program — during which Budweiser delivered more than 35,000 rides home across six states plus Washington, D.C. — the brand will expand the 2017 campaign to offer 150,000 round-trip rides […]
World-renowned collection of luxury hotels and spas, Condé Nast Johansens, has selected a new Scandi-cool range of Danish inspired tea as its hospitality tea partner. The collaboration will introduce Hoogly Tea to luxury hotels, spas and venues throughout the UK and Ireland and see Hoogly join other high-profile hospitality supply partners such as Taittinger, LSA […]
M&M’s is turning up the fun with its interactive beatbox platform and giving fans a first taste of a new song from award-winning singer and songwriter, Jessie J. An animated version of Jessie J joins M&M’s iconic spokescandies on bitesizebeats.com to encourage fans to create their own beat for a chance to unlock an exclusive preview of her new song […]
In July 2017, Dom Pérignon will offer to consumers in selected areas of the US, starting with Miami and New York, the ability to purchase its iconic vintages directly via the brand’s website. The sales will be made by licensed retailers, facilitated by third-party technology and delivery service Thirstie, through its independent retailer network. Dom Pérignon is thrilled to […]
American Football team The Washington Redskins and PepsiCo announced a long-term partnership making the Food and Beverage giant the official and exclusive non-alcoholic beverage and snack provider for the team and FedEx Field. This new agreement builds on current partnerships the Redskins have with PepsiCo’s Frito-Lay and Gatorade brands, and now enables the team to […]
In the mode for tacos? Lyft and @tacobell are bringing you the first-ever ride-thru experience with Taco Mode. https://t.co/gD2fWtUWsY pic.twitter.com/gWGWOOUArQ — Lyft (@lyft) July 25, 2017 Ride-hailing company Lyft is thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — […]