Diageo Global Travel and Middle East (GTME) announced a new 2013 partnership with Princess Cruises and Norwegian Cruise Line to deliver an on-board cocktail training program, as part of one of the world’s most prestigious mixology competitions – Diageo Reserve World Class. Louise Higgins, Marketing Director, GTME Americas, said: “We are delighted to be investing […]
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced plans to greatly expand the brand’s presence in Australia through a master franchise joint venture with Galadari Brothers (GB). Under the agreement, GB, the parent company of Galadari Ice Cream Co. (GICC), and Dunkin’ Brands Group, Inc. (DBI), the parent company of Baskin-Robbins, […]
Sbarro announced today that it has inked a partnership agreement with Taco Holdings that will significantly deepen the company’s presence in South America. Taco Holdings, the master franchisee for Sbarro in Mexico with 23 eateries, will now spearhead the opening of more than 40 new eateries across Peru and Colombia, marking the first Sbarro locations […]
Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” said Timberlake. “I’m looking forward to not only being a part of the creative process, […]
Carlsberg and the Premier League have agreed a new three year deal for Carlsberg to be the Official Beer Partner of the Barclays Premier League. The deal will run for three seasons from 2013/14 until the end of the 2015/16 season. This partnership offers a unique range of rights and opportunities for consumers to engage […]