Filippo Berio, the UK’s leading Olive Oil brand*, is launching an integrated advertising, PR and social media campaign to increase pesto consumption… beyond pasta.
The far-reaching activity represents a significant investment in category growth and includes a new television creative featuring Filippo Berio’s iconic music. Print ads reaching over 15 million adults will be published during July, August and September in targeted food titles and Filippo Berio has also created a pesto recipe book which will be distributed in […]
Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]
In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]
Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch. The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates. The vast majority of marketing activity for the brand will be focussed on Sacla’s Classic Basil Pesto […]