Global design and branding agency Hornall Anderson has redesigned leading dog food brand Harringtons to elevate its natural qualities and British provenance. The new look packs, which will help Harringtons stand out in a crowded category and simplify the shopping experience for consumers, are rolling out across the UK from April. Brand Evolution, Not Revolution […]
This March, American college sports fans aren’t the only ones with basketball fever. The Pedigree ‘pup-letes’ are hitting the court in a new adorable campaign from the Mars, Incorporated owned brand. The new ads are part of Pedigree’s ‘What does it take to be a Pedigree Pup-Lete?’ video series, created by advertising agency BBDO New York, which launched in […]
Small dogs are on the rise! Today, more than half of pet-owning households have a small dog and those households are constantly seeking out new ways to make their pets happy. That’s why Cesar, the leading brand in small dog wet food, has introduced Cesar – a new line of gourmet dry dog food, designed […]
AlmapBBDO carried out an experiment, taking a variety of dogs to a daycare in Chicago where they spent the day being taken care of by the teacher on duty. The agency’s goal was to show that, although dogs are just like humans in many respects, they have very special characteristics and need to be cared […]
This season holiday sweaters are back in a big way! CESAR Brand has introduced its newest holiday campaign, “Matchy-Matchy,” and with the help of actor and rapper, Ice T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, they’re showing how matchy sweaters can take dogs from man’s best friend to man’s cool […]
WHISKAS has launched a new brand platform and advertising campaign by AMV BBDO, which celebrates what owners love most about their cats – their inquisitive, curious personalities. The new ‘Feed Their Curiosity’ campaign launches with three new ads that showcase the enchanting way our cats approach the world and highlights WHISKAS’ role in feeding this […]
BBDO Worldwide announced the launch of Flare Studio, a new, curated crowdsourcing initiative developed to meet the rising demand for diverse and authentic video content for an online audience. The initiative, led by AMV BBDO in London, gives clients access to a global talent pool of creatives, filmmakers, production companies and influencers through a content creation […]
Temptations Brand launched a new online media Treat Them Too campaign encouraging cat owners to remember their feline friends with America’s No. 1 cat treat. Created by Adam & Eve/DDB London, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats […]
Clemenger BBDO Melbourne and My Dog have created Doggy Bag – a gourmet home delivery service for Sydney and Melbourne’s most discerning four legged friends. With more Australians than ever working long hours, home delivery services from fine-dining restaurants have become hugely popular. But no one was catering to man’s best friend. “With less free […]
In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs […]