Pepsi and Happiness Saigon Turn Trash into an Opinion and Generate 2,500kg of Rubbish in Vietnam So Far

Pepsi and Happiness Saigon Turn Trash into an Opinion and Generate 2,500kg of Rubbish in Vietnam So Far

Due to many cultural factors the Vietnamese youth do not feel like they have a voice in cultural issues and decisions. This leads to a feeling of dissatisfaction for the most open and educated generation of Vietnam. However there is a new generation that has woken up, one that desires to have their voice heard. […]

SodaStream Capitalises on Game of Thrones Finale with New Marketing Push Against Single-Use Plastic Bottles

SodaStream Capitalises on Game of Thrones Finale with New Marketing Push Against Single-Use Plastic Bottles

SodaStream unveiled its latest video campaign, “Say Goodbye”, featuring Game of Thrones actors Thor Bjornsson AKA “The Mountain”, Hannah Waddingham AKA “Septa” and Kristian Nairn AKA “Hodor”. Capitalising on the popularity of the programme, which is due to conclude its eighth and final season on May 19, the video shows each actor struggling with single-use […]

Carlsberg Launches Ground-Breaking Innovations to Reduce Plastic Waste

Carlsberg Launches Ground-Breaking Innovations to Reduce Plastic Waste

Carlsberg announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags. The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans […]

Sydney Launches #SydneyDoesntSuck Online Video by Paper Moose Against Plastic Straws

Sydney Launches #SydneyDoesntSuck Online Video by Paper Moose Against Plastic Straws

 The new Sydney Doesn’t Suck campaign, aimed at getting rid of single-use plastic straws across bars in the city, has launched with a humorous online video from creative agency Paper Moose. The campaign has been driven by Jess Miller, the deputy lord mayor of Sydney and deputy chair of the environmental committee, to highlight […]