Popping up at London’s Spitalfields Market on Friday 10th and Saturday 11th August, The Laughing Cow Snack Like You Café will offer a totally personalised and scrumptiously satisfying free snacking experience like no other. Designed to satisfy every snacking palate, the immersive two-day pop-up café will see visitors embark on a unique journey of snacking […]
Fans of the iconic Nestlé Nesquik rejoice — your favourite flavoured milk drink is celebrating its first experiential event to honour its 70th anniversary. Opening Sat, July 21, Nesquik is hosting “The Nesquik Milk Stop,” a week-long pop-up event at the popular Third Street Promenade in Santa Monica. Guests can join to celebrate years of […]
Merchant Gourmet, the market-leading healthy pulses, grains, seeds and nuts brand, has announced a partnership with Waitrose to bring shoppers in Salisbury an exclusive healthy eating pop-up counter. For a limited time, foodies and fans of the Merchant Gourmet range will be able to visit the Grain & Graze counter for healthy and delicious food […]
Kellogg’s has set up its cereal café concept in Dublin to launch its children’s sports camp. The brand took over Urchin Restaurant on St Stephen’s Green with the Gaelic Athletic Association’s All-Stars Andy Moran, Danny Sutcliffe, Rena Buckley and Niamh Hegarty serving up breakfast to the public. The menu included Kellogg’s cereals topped with berries, […]
Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]
Following on from the success of 2017’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and AMV BBDO have created another exciting experiential stunt for forgetful couples. Going one step further this time, Snickers came to the rescue of those who had forgotten to reserve a table for their loved one that evening. With […]
Love is in the air, and nothing says Valentine’s Day quite like chocolate. Just in time for the day of romance, Dr. Oetker is celebrating the launch of their first-ever chocolate dessert pizza by opening the doors to Cioccolato’s Ristorante – the world’s only chocolate pizzeria – in Toronto. “Innovation has always been at the […]
Mars Wrigley Confectionery U.S., makers of beloved treats including Dove, M&M’s, TWIX, SNICKERS, Skittles, Starburst, Altoids and Extra, announced plans to open the first ever chocolate and candy-inspired pop-up salon based in New York City, just in time for Valentine’s Week. The experience, set to debut February 13 through 14, will be based at 230 West 39th […]
Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended whisky. “The Blend” will feature hour-long sessions inviting guests to create their own blended whisky alongside a guided tasting and lessons on the craftsmanship of master blending. The event will also feature a bar, styled […]
Campbell’s Soup has rolled out a soup truck during Hong Kong’s cold spell to raise money for charity and boost brand awareness. Visitors are able to customise their own Campbell’s Soup tin as part of the brand’s “Soup your style” campaign. The truck is offering six different flavours of soup to encourage people to warm […]