Brass Creates Huge New Digital Marketing Campaign For Ribena

Brass Creates Huge New Digital Marketing Campaign For Ribena

Brass has successfully launched a huge new digital marketing campaign for Ribena. The digital-led campaign is a first for the Ribena brand and will include amplification of content in social media. The high-profile marketing campaign kicked off on Thursday June 30th with the appearance of a Ribena branded, one day, pop-up Ribena Colouring Café in […]

Professor Green Launches Pop-up Gaarden Barge in East London

Professor Green Launches Pop-up Gaarden Barge in East London

British rapper Professor Green, last night opened ‘The Floating Gaardens’ – a pop-up barge by Belgian beer Hoegaarden – in East London, ahead of its public-opening this Saturday 30th July. Hackney-born native and Hoegaarden fan, Professor Green, poured a bottle (of Hoegaarden) over the bow of the barge to bring good luck and safe travel […]

Deliveroo Target Stressed-out Londoners with New Branded Experience

Deliveroo Target Stressed-out Londoners with New Branded Experience

Restaurant delivery service Deliveroo is to create a Secret Garden-style pop-up in June in order to offer Londoners a space to relax outside of the office. Capitalising on the supposed forthcoming summer heatwave, The Deliveroo Garden will run from 1-3 June in Finsbury Avenue Square. It promises both sheltered and open-air spaces to chill out […]

Whirlpool Behind Achingly Hipster Avocado Pop-up

Whirlpool Behind Achingly Hipster Avocado Pop-up

Whirlpool has teamed up with agency the Meredith Collective to launch the ‘Avo-Brand Pop-Up – a temporary social spot dedicated to the humble green fruit. The experience forms part of the #WhirpoolFoodies campaign, which is an ongoing partnership between the appliance brand and pop-up specialist. The initiative aims to celebrate food by creating unique menus […]

Carlsberg Creates Pop-up Bar Made from Real Chocolate in Latest Stunt

Carlsberg Creates Pop-up Bar Made from Real Chocolate in Latest Stunt

Carlsberg revealed its biggest idea yet – a pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch. At 12pm on March 23, Carlsberg unwrapped the foil on the front of the bar […]

Solve Brings Manhattan to Life for New Président Cheese Campaign

Solve Brings Manhattan to Life for New Président Cheese Campaign

Building upon the recently launched “Life Well Paired” campaign, Solve partnered with client Président Cheese to concept, produce and execute a branded pop-up store experience near Bryant Park. The immersive retail experience was billed as three days of European inspiration and education. Consumers were able to sample and purchase both domestic and imported Président Cheeses […]

Perrier-Jouët Celebrates Creative Effervessence of Design Miami/2015

Perrier-Jouët Celebrates Creative Effervessence of Design Miami/2015

In the context of Design Miami, of which it has been the exclusive champagne sponsor since 2012, Maison Perrier-Jouët is celebrating its long-standing ties with the world of art and creation. Among the exciting initiatives marking the luxury champagne house’s presence in Miami this year are L’Eden by Perrier-Jouët, an exclusive event at Faena Hotel […]

Tullamore D.E.W. Offers US Rugby Fans Ways to Celebrate Rugby World Cup

Tullamore D.E.W. Offers US Rugby Fans Ways to Celebrate Rugby World Cup

Tullamore D.E.W. Irish Whisky announced its plans to engage Rugby fans nationwide with an integrated communications and events campaign to run during Rugby World Cup 2015. The U.S. activations mark the first time that Tullamore D.E.W. has been part of an internationally televised sporting event and are connected to a larger global undertaking by William […]

Nutella ‘Bento Boxes’ will be Available at ‘First Ever’ Nutella Pop-Up Store

Nutella ‘Bento Boxes’ will be Available at ‘First Ever’ Nutella Pop-Up Store

The husband-and-wife team behind online magazine The City Lane is launching the first Nutella pop-up store in Melbourne, Australia. Held at The Alehouse Project in Brunswick East, the pop-up will feature Nutella “bento boxes” containing a Nutella peanut-butter S’more, a Nutella salted-caramel chocolate truffle and a Nutella and maple tart with smoked hickory Italian meringue. […]