Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday. GLORIOUS! created a […]
Channel 5 is opening the doors to convent life by launching ‘NUNdos’- a brand new, soulful soup pop-up in Shoreditch, London. The activation is the world’s first nun-powered eatery promising ‘food for the soul’ where diners will be invited to break bread and reflect on modern life over a hot lunch cooked and served by […]
EasyJet, the budget airline, is celebrating Dutch culture with a pop-up café in partnership with the Netherlands Board of Tourism and Conventions. The café will serve Hagelslag on bread, or sprinkles on buttered bread, a popular Dutch breakfast dish. Guests will enter the brightly coloured pop-up through an aeroplane door and then order from the […]
Independent creative agency, RPM, have created a pop-up tasting experience for client, Marks & Spencer as part of their ‘Spirit of Summer’ campaign. M&S have launched a new food range in the summer of 2017, which has been inspired by the Mediterranean. They have tracked down the very best regional dishes and ingredients from Sicily […]
Grocery delivery firm Hello Fresh has unveiled its first physical retail experience, going from clicks to bricks in order to target hungry London commuters. Opening on March 1 for four weeks, the brand’s pop-up store in Old Street station will sell its recipe kits in the capital. The stunt was crafted for the five year-old brand […]
Pop-Tarts is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favourites – like pizza, cheesecake and burritos. For a limited time, fans can experience the popular toaster pastries in these totally unexpected ways when Kellogg’s NYC restaurant in Times Square is transformed into Pop-Tarts Café from February […]
Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]
Cuisson has brought its Michelin-trained chefs and innovative cooking techniques to Borough Market for the newest POPdown, an Asian inspired interactive pop-up restaurant and dining experience running until January 2017. Taking over two stunning floors on the corner of Cathedral Street, overlooking the hustle and bustle of London’s most exciting food market, Cuisson’s POPdown will […]
To celebrate Britain’s love of sandwiches, Walkers, the number one savoury snacking brand, is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with iconic brand Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard […]
Havana Club Rum is launching a pop-up experience in Soho on 11 August built on the foundation of Havana’s cultural pillars: food, music, colour and drink. The ‘Casa Havana’ will house a bar, ticketed restaurant and artwork all curated and inspired by Havana. The brand has also commissioned an VR experience within the space, where […]