Lucozade Proves ‘Energy Beats Everything’ with Campaign of Biblical Proportions by Grey London

Lucozade Proves ‘Energy Beats Everything’ with Campaign of Biblical Proportions by Grey London

Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. […]

Pimm’s Launches Weather Activated OOH Campaign

Pimm’s Launches Weather Activated OOH Campaign

Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]