Top Australian Sport Stars Front Powerade’s Latest ‘Always Forward’ Campaign

Top Australian Sport Stars Front Powerade’s Latest ‘Always Forward’ Campaign

Coca-Cola Australia has announced the launch of a suite of new TVCs featuring some of the country’s top sports stars as part of the next phase of Powerade’s ‘Always Forward’ campaign via Ogilvy, Sydney. The ads will run from September 3, and feature fast-bowler Mitchell Starc, rugby league legend Billy Slater, as well as Young […]

An Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback

An Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback

Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. […]

Powerade Teams Up with Andrés Iniesta for 2014 FIFA World Cup Campaign

Powerade Teams Up with Andrés Iniesta for 2014 FIFA World Cup Campaign

Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup will tell the stories of footballers who have overcome adversity to lift their […]