The leading brand of beers in Brazil, Skol has been reinforcing its commitment through a message of respect, with initiatives such as “Reposter“, in which eight illustrators were invited to redesign former Skol posters that objectified women. Now the branch launches SKOLORS, a special edition of cans with the various skin colours. In all, six […]
Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign created in partnership with DigitasLBi Nordics. Called ‘Plant a Smakis’, the initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm. Smakis’ kid-sized cartons […]
Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]
Domino’s Pizza has taken delivery of its own fleet of six-wheeled self-driving robots in Holland and Germany in a bid to automate the transportation of pizza from oven to home. Devised by Starship Technologies, the grandiose sounding London-based start-up founded by Skype co-founders Anti Heinla and Janus Friis, the box on wheels will be capable […]
The new-look brand home of Jameson Whiskey has opened its doors to the public following an €11 million investment. Jameson Distillery Bow St, located in Smithfield, Dublin, was officially opened by the Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe last week, becoming the whiskey brand’s immersive and interactive new home. […]
Brazilian beer brand Skol invited illustrators and artists to recreate old Skol posters that objectified women and that for some time have not represented what the brand believes. The “Reposter” project brought together artists engaged in feminist issues and gave them total freedom to share their views. Signed by F/Nazca Saatchi & Saatchi, the project […]
Domino’s Pizza is looking to crash weddings with the roll out of a specialised registry that will ensure gifted pizzas are flowing on the big day. The company is barging its way into the wedding catering market with a digital register developed “for couples who prefer delicious melty cheese to crystal gravy boats.” Presumably after […]
They’ve always polarised opinion at Christmas – but now everyone can celebrate the humble Brussels sprout with the world’s first online sprout-powered musical instrument. The Sproutboard BS -1.1 is a fun, free online game where you can rattle out some Yuletide songs to feast your ears on and delight family and friends this festive season. […]
Over a year ago, Daniel Cabrera, a homeless 9-year old boy, was photographed doing his homework by the light of a McDonald’s store in the Philippines. Joyce Torrefranca, a Medical Technology student, took that photo after taking a break from a night of studying. She was touched and inspired when she chanced upon the boy […]
California Prunes has appointed its first Culinary Apprentice Brand Ambassador. Danielle Davey, is an Apprentice at the Rosemary Shrager Cookery School, studying for her BTEC Level 3 Certificate in Hospitality and Catering Principles and NVQ Level 3 Diploma in Professional Cookery. Danielle is being mentored by Rosemary Shrager (a long-standing California Prunes brand ambassador and […]