Corona Extra, the Mexican beer that’s long-been synonymous with Cinco de Mayo celebrations, is stepping up celebrations US-wide with out-of-the-box executions and the brand’s biggest-ever investment for the occasion. In 2017, the brand will continue its “Lime Drop” campaign with a complete 360° marketing plan including national TV and digital advertising, social media, PR and […]
Bud Light has been brewed in Los Angeles for more than 30 years and on the Cinco de Mayo weekend in 2017, the brand decided to give back to the boxing community in the city it calls home. Bud Light will be restoring three local boxing gyms with new training equipment and needed repairs to […]
URBAN eat, the sandwich brand from Adelie Foods, will be putting the fun back into lunchtimes this summer with the launch of a limited edition special – the Coronation Chicken Sandwich. The iconic flavour, which was first invented for the Coronation banquet of Elizabeth II in 1953, is now a firm family favourite and a […]
Martin London provided one runner at 2017’s London Marathon with extra motivation to get to the finish line. Scott Montgomery from Liverpool ran the London Marathon with a hilarious ‘carrot and stick style’ Dunkin’ Donuts headgear set – the ‘Marathon Motivator’ – that dangled a giant tempting donut just 18 inches from his face. He […]
Kahlúa, the original coffee liqueur, is proudly supporting UK Coffee Week. Taking place from the 10th–16th April, Kahlúa will be donating 10p from every Espresso Martini sold through venues involved with the week, to Project Waterfall. Currently outperforming the category with +18% value growth in the on-trade, Kahlúa is perfectly placed as this year’s official spirit […]
The leading brand of beers in Brazil, Skol has been reinforcing its commitment through a message of respect, with initiatives such as “Reposter“, in which eight illustrators were invited to redesign former Skol posters that objectified women. Now the branch launches SKOLORS, a special edition of cans with the various skin colours. In all, six […]
Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign created in partnership with DigitasLBi Nordics. Called ‘Plant a Smakis’, the initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm. Smakis’ kid-sized cartons […]
Snickers has revealed their launch of “Sknickers” – a new line of men’s underwear – was an April Fool’s Day prank. In a seemingly serious stunt, Snickers announced the “industry-leading product innovation” was the “answer to men’s wellness trends.” The “Sknickers” underwear range would supposedly “hit stores in the coming months” and “offer wearers a […]
Domino’s Pizza has taken delivery of its own fleet of six-wheeled self-driving robots in Holland and Germany in a bid to automate the transportation of pizza from oven to home. Devised by Starship Technologies, the grandiose sounding London-based start-up founded by Skype co-founders Anti Heinla and Janus Friis, the box on wheels will be capable […]
The new-look brand home of Jameson Whiskey has opened its doors to the public following an €11 million investment. Jameson Distillery Bow St, located in Smithfield, Dublin, was officially opened by the Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe last week, becoming the whiskey brand’s immersive and interactive new home. […]