Staff at selected Leon stores have started to question customers about allergens at the point of ordering, following a series of deaths connected to allergic reactions at other establishments. The healthy fast food chain’s trial has been running for roughly two weeks at a small number of sites, and sees servers ask customers about any […]
Pret a Manger’s Christmas sandwich has triumphed in a battle of the seasonal sarnies conducted by the team at digital marketing agency iCrossing. Team members including co-managing director Alistair Dent, senior account director Victoria Marshall and paid media analyst Chantelle Duff were filmed sampling five pre-packaged sandwiches in a blind taste test, all bought in […]
Fresh Montgomery, one of the UK’s leading organiser of food, drink & hospitality events has embarked on an acquisition of the Food & Drink Innovation Network (FDIN). A huge development for the UK food & drink industry, this acquisition adds enormous value to food/drink/hospitality categories; creating a ‘vortex’ of industry innovation, through an enhanced FDIN […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
Without question point-of-view food videos are the fastest growing trend in social media, and only 8 weeks after launch new channel BOSH! has nailed the ‘magic-hands’ formula to earn 50 million video views, quarter of a million subscribers and its first brand partnership, with Pret A Manger. BOSH! is a how-to-cook channel which creates exciting […]
Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee. From January 18 staff will, instead of distributing instant karma, put a special sleeve (pictured) on some cups that entitle someone to claim a free coffee or tea. Pret has branded the initiative […]