Coopers Wins ‘Best Marketed Beer’ Award & Thanks Fans via Facebook

Coopers Wins ‘Best Marketed Beer’ Award & Thanks Fans via Facebook

South Australia’s Coopers Ale has won the Best Marketed Beer award at the Australian Liquor Industry Awards, with the brewers subsequently thanking their supporters via Facebook. The award is given to “the beer or cider brand that has received the most effective promotional support including POS, advertising campaigns and trade incentives.” Coopers were up against […]

Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll

Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll

Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with a creative designed by DDB and executed by MEC and Social Ally. It focuses on an interactive consumer poll utilising real-time technology, offering fans a year’s supply of Tim Tams. The campaign launches online via Facebook. “Real-time communications is the […]