The choice of yogurts can be overwhelming for consumers, so the editors of Real Simple Magazine took it upon themselves to find the “cream of the crop.” They tasted more than 100 yogurts and in the May issue revealed their top picks “from Greek to goat.” The results are in and Redwood Hill Farm & […]
To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and […]
To celebrate the 2014 FIFA World Cup, Coca‑Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca‑Cola footballs in the run up to the tournament. Through the promotion Coca‑Cola hopes to inspire people through the 2014 FIFA World Cup to be active this summer. The Win A Ball […]
For the past 50 years Boston Pizza has been changing the pizza game, with its innovative food creations made from its hand pressed dough including the Pizzaburger, Chicken Club with a pizza dough bun, Calzones and delicious Pizza Bread. Now, Boston Pizza is changing the pizza game once again with the launch of new menu […]
Imagine a Starbucks iconic white cup covered in pink hearts, colorful zig zag lines or an artistic sweep of shapes encircling the green Siren logo. Taking a cue from customers who have been doodling designs on cups for years, Starbucks is launching a White Cup Contest. The contest encourages customers in the U.S. and Canada to decorate […]
Blue Chip, the leading promotional marketing agency with offices in Manchester and London, has created a campaign partnership between cheese brand Pilgrims Choice and the UK’s best loved talent show Britain’s Got Talent. The show returns to ITV this weekend with judges Simon Cowell, Amanda Holden, Alesha Dixon and David Walliams. Pilgrims Choice, which positions […]
Doritos has teamed up with Joe Hart to offer fans the chance to take a penalty against the goal keeper as part of its latest campaign. The PepsiCo owned brand is inviting groups of friends to upload a video of themselves by 18 April showing off their football skills, after which eight teams of finalists […]
Danish chocolate milk brand Cocio is hitting the streets of London for its first UK campaign, with targeted sampling activity to generate intrigue around the brand. Activity kicked off on Friday 4th April, led by Space. As lead BTL agency for Cocio, which is owned by dairy company Arla, Space is responsible for delivering a […]
The agency Tribal BBDO came up with a fun way to surprise McDonald’s drive-thru customers in Austria. They replaced the staff with quirky characters that included an opera singer, a wrestler, and many more. Many customers were good sports, but some were not amused.
As the Game Of Thrones‘ fourth season is coming up, the brewery Ommegang has come up with its third range of beers inspired by the Targaryen House. Named after the house’s motto, which is “Fire and Blood”, each label showcases Daenerys Targaryen’s three dragons— Drogon, Rhaegal and Viserion. The visual effects specialists from the series created […]