Pickering’s Gin, leading Scottish gin brand, has signed DeVries Global to promote its Gin Baubles this Christmas following a competitive pitch. The Pickering’s Gin-filled Christmas baubles sold out within minutes of being released in 2016, and the news of the novelty product broke the internet. Faced with a slew of copycats in its third year, […]
Chicago brewer Goose Island is opening a brewpub in Shoreditch in November, metres away from BrewDog’s own bar in the area, timing the launch with the release of cult-beer Bourbon County Stout. The 16.9oz bottles will retail for £20 at: Kill the Cat in Shoreditch and Ghost Whale in Brixton from 11am on Friday 23rd […]
As one of football’s leading sack specialists, Dallas Cowboys start defensive end, DeMarcus “Tank” Lawrence, has a knack for getting to opposing quarterbacks. SNICKERS and Operation Gratitude are planning to tap into his unique talent, as well as his love of chocolate bars packed with peanuts, caramel and nougat, to help score a taste of […]
BrewDog is set to launch the world’s first ever craft beer airline, which will take off in February next year. The flight will take place on a bespoke, branded Boeing 767, and will fly from London Stanstead to Columbus, Ohio, where the BrewDog brewery is based. Passengers on the flight will get the full […]
Camden Town brewery has created a Pilsner-based lager to be served exclusively at London pizza chain Homeslice, but unlike any of its other beers, the cans won’t list the ingredients used. The brewery said the decision to list no ingredients on the can was due to the fact that the recipe, like Homeslice’s menu, will […]
Absolut is launching the global Absolut Creative Competition in 20 countries across the world with the mission to find the next bold creative voice of the brand. The competition entries will be judged by leading creatives voices, with one exciting member already announced. The competition aims to celebrate creativity and harness the power artists […]
For the first time, Burger King Spain has transformed one of its establishments into a House of Horrors, a terrifying experience that lets the bravest pay for their burger with fear. The House of Horrors at Gran Vía 69 in Madrid is open from 26th October to 31st of October. The restaurant was decorated on […]
Next time you are visiting The Guinness Storehouse in Dublin, your adventure will be even more memorable thanks to the introduction of the Guinness STOUTie, the ultimate way to make your pint your own. Launching on November 1st to mark International Stout Day, a worldwide celebration of the distinctive beer style, visitors to The Guinness […]
McDonald’s is running advertisements in Denmark based around Counter-Strike: Global Offensive, with a Mac Jr meal deemed a ‘full buy’, which seems reasonable. Redditor Kakipls posted a photo of four McDonald’s advertising hoardings, seemingly in Fields Shopping Centre, Copenhagen, to judge by the branding. Besides the full buy, a quarter pounder is an eco round, […]
Experience marketing specialists Sense, helped two up-and-coming wine brands raise their profiles through separate festival activations around the UK. Dark Horse Wine tours the UK proving you should never underestimate the underdog Up-and-coming Californian wine brand Dark Horse Wine targeted three UK festivals this summer with an experiential campaign designed to showcase its range of bold […]