While the “Halloween” reboot is dominating at the box office, another Halloween-themed movie hit theatres in October, with a cast including Mark Hamill. But instead of coming from a major studio, it comes from King’s Hawaiian. The privately-held maker of rolls and Hawaiian-inspired barbecue sauces began thinking about new shopper marketing ideas nearly four […]
Red Bull has turned bus shelters into vending machines in Singapore to unveil its healthier version called ‘Red Bull Plus.’ The installation, conceptualised by Allswell Trading and implemented by Clear Channel Singapore, features a large image of a can of Red Bull Plus and allows commuters to grab themselves a sample until 30 October 2018. […]
In the UK one in eight adults don’t know how to ride a bike. In the US 6% of adults don’t know how to ride a bike and in Israel while no one will go on the record, privately everyone knows someone who doesn’t know how to ride. That’s why Elite Turkish Coffee decided […]
As part of its new brand campaign, Share A Legend, New Holland Brewing Company is tapping into its heritage and success as the top craft Bourbon Barrel-Aged Stout to unveil a US-wide storytelling contest. The #ShareALegend contest is inspired by the nearly two decades of legends told over Dragon’s Milk stout—and celebrates the lore of the brew that […]
The Pompadour by Galvin Head Chef, Daniel Ashmore has designed a very special menu to celebrate all things truffle this autumn. Diners will be able to indulge in a delicious four-course menu, with each course inspired by truffles, during the Tempting Truffles Dinner on Thursday 8 November at 6:30pm. An ambitious challenge, the menu has […]
Looking out onto London’s busiest streets, HRG’s massive window display for Reyka Vodka has been wowing Wholefoods shoppers with the spirit of Iceland. The scenic Icelandic display has generated high visibility and awareness for the brand and has been seen by a staggering one million people. For retail design specialists HRG, the journey from design to installation involved […]
Pizza Hut is breaking new ground in marketing its brand in Australia, committing to a range of creative digital campaigns, developed by The Monkeys, that mark a departure from advertising strategies used previously. This coincides with Pizza Hut’s launch today of the Personal Pan Pizza, a quality pizza-for-one offering geared to the lucrative lunchtime market. […]
The Nestlé-owned dairy brand Lindahls Kvarg, is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver birch forests of Sweden. Dubbed the Lindahls Skogscafé, the venue has been designed to help Londoners connect with nature, de-stress and regain balance. As well as enjoying free smoothies in the café […]
In advance of Halloween, Pop-Tarts will throw treats and tricks into one bubbling cauldron as it takes over Kellogg’s NYC Café. From October 24 -27, the café will exclusively feature new Pop-Tarts recipes designed to surprise unsuspecting taste buds with either a sweet treat or a thrilling flavour trick. “This Halloween, we celebrated everyone’s favourite things about Pop-Tarts – their soft crust, filling and […]
Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]