Scottish beer brand Brewgooder is inviting drinkers all over the country to pay what they want for a six-pack of lager.
From 12 noon on October 23, there will be 1,000 six-packs of Brewgooder’s Clean Water Lager bottles for sale exclusively online and people will be able to pay as little as one penny or as much as £100 for a pack.
The offer forms part of the social enterprise’s ‘Honesty Box’ campaign which aims to showcase how much people value making a difference. The company argues that when buyers are faced with the option to ‘pay what they want’ knowing what profits go towards – in this case providing clean water for people in developing countries – they will pay an amount that reflects the cause.
Alan Mahon, founder of Brewgooder, said: “We believe that when beer drinkers learn about our mission and what we do with our profits, they will be more than happy to pay an amount that fairly reflects the cause, and the quality of our lager. Every case that we sell at retail value allows us to provide clean water access for a person in Malawi for over two years. So, the question is: what value do you put on a beer that makes that type of social impact? Our hope is twofold: that we’ll be proven correct and that the value paid echoes that of the impact; and we manage to attract a new range of Brewgooder drinkers that can help bring us closer to achieving our overall mission: to provide clean water to one million people across the world.”
Launched in March 2016, Brewgooder donates 100% of its profits to fund clean water and sanitation projects in developing countries. To date, it has helped over 40,000 people across Malawi gain access to clean water and plans to expand its clean water initiative into a second country, Ghana, in 2019.
By the end of next year, the brand hopes to have helped over 100,000 people gain consistent clean water access. People participating in the offer will now have the chance to ‘Drink Beer, Give Water’ and help contribute towards this ambition.
The ‘Honesty Box’ offer will run as long as the stock lasts, but buyers will we limited to one purchase per person. Purchases can only be made online here.