Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]
Inspired by the return of Pumpkin Spice Pancakes, IHOP has created a very limited edition batch of Pumpkin Pancake beer called IHOPS. The American pancake house are celebrating the start of fall and the beginning of Oktoberfest by blowing their customer’s mouth’s mind with a stout that not only tastes like a pumpkin pancake, but […]
Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers over a cup of tea. The two players spoke about their playing days, when the rivalry was intense between India and Pakistan in cricket, and aimed to dissolve their differences […]
Fall is here, and Busch Beer wants to give Americans even more reasons to get outside and enjoy their public lands, which is why the brand has launched an outdoor challenge nationally in forests across the country, inviting America to celebrate the great outdoors this fall with the motivator of free beer (or cash equivalent). […]
Tesco marks the 20th anniversary of Tesco Finest, the UK’s first premium, own-brand food range, with the launch of ‘DEVOUR – the exhibition you can eat by Tesco Finest’, an immersive exhibition curated with Bompas & Parr, fusing the worlds of food, art, design and theatre to create an exploration behind its products and an […]
Recently Distell hosted its first annual showcase event ‘The Malt Gallery’, as six new limited edition single malts were unveiled for 2018. The new releases represent the four distilleries in the Distell portfolio, from Deanston in the Highlands to its West coast island presence with Bunnahabhain, Tobermory and Ledaig: Tobermory 2005 (12 YO) Fino Cask […]
Global brand design agency Jones Knowles Ritchie (JKR) New York has revealed the creative idea behind recently launched Blackened – a new blend of American whiskey created by Master Distiller Dave Pickerell and Metallica. In partnership with Sweet Amber Distilling Co, Pickerell and Metallica came together to a create the sonically infused new American […]
Breakfast brand Moma is staging a pop-up restaurant to showcase the versatility of oats. Dubbed “The Oat Cuisine Experience“, the pop-up will offer guests an oat-based, eight-course tasting menu for £4, with a menu featuring gluten-free and vegetarian dishes, as well as some vegan options. Food will include rosemary oat focaccia bread, beetroot and feta […]
Kentucky Fried Chicken (KFC) is bringing the sweet – and the heat – to its world famous fried chicken with its newest menu item, Hot Honey. Inspired by a trending flavour mash-up of golden honey blended with mild peppers, the new flavour adds an unexpectedly delicious burst of sweet honey with the spicy kick […]
Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail. The “Absolut Porn Star Martini Townhouse” will run throughout London Cocktail Week between 3rd and 6th October in Soho. Visitors will be able to explore four floors of the Victorian property, each […]