New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]
The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]
Marketing agency Bob the Robot together with Paulig, the largest coffee house in Finland, created a sustainability concept that shows the potentially dark future of coffee. Finns love their coffee – in fact they consume the most coffee per capita in the world. The favourite beverage of many is currently, however, under threat due […]
Hendrick’s, the William Grant & Sons gin brand, has constructed an experience around time with a “peculiar pub quiz” and an evening of storytelling. “The curious chronology cellar” is designed to question people’s understanding of time. Hendrick’s has partnered with Young’s pubs to host the events. “London’s most peculiar public house quiz” is described as […]
Twelve bottles of the most sought after beers in the world are being auctioned in a world first Facebook Live beer auction via The Taboo Group. At 8:30pm Wednesday 21st March, Australian beer lovers will get their chance to bid on the last case of Goose Island’s coveted Bourbon Country Stout in Australia. Brewed in […]
McDonald’s often likes to go big for St. Patrick’s Day in its hometown of Chicago with fun activations around its iconic, seasonal Shamrock Shake. A few years back, Leo Burnett dumped a giant Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the Irish celebration. Well, in […]
V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]
Online food marketplace Foodpanda India is hosting its first virtual food festival – What The Feast (WTF). The show will go on till the Good Friday long weekend (April 1st 2018) nationally. The festival brings together a plethora of special menus, discounts and offers from top restaurants across the country, like Cafe Coffee Day, Faasos, […]
Promohire partnered up with agency Mission Media to deliver three Belvedere branded Tuk Tuks for the brand’s latest activation. Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time. The Tuk Tuk’s also enabled […]
Bud Light, the Denver Broncos football team and shopping rewards app Ibotta partnered to deliver a free beer to fans to celebrate the start of the free agency period, when teams can recruit eligible players. The promotion, which runs through March 28, will reward the first 500 fans in Colorado that redeem the offer, according […]