This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their fresh, delicious and healthy chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in […]
Vin Vault Wines has announced the launch of their 2018 marketing campaign: Guilty of Great Taste. The campaign kicked off June 1st with the release of a full-scale, movie-style trailer, featuring their new packaging and an enigmatic cast of characters. The trailer is the first of its kind in the boxed wine category and […]
Italy is probably the last country KFC has entered into in the world. The landscape is competitive – Italian people already have a variety of high quality and fast food available to them, so it needed a strategic and creative market entry approach. Isobar Milan recently won a KFC creative pitch to design a […]
To demonstrate its continued and long-running support of the Queensland Maroons, XXXX GOLD is doing away with its iconic red four Xs and replacing them with something sentimental for the Maroons’ passionate fanbase, as part of a new campaign via Host/Havas. The campaign will see the famous brand logo replaced in-store and on-pack with […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]
Knowing that sometimes all it takes is a sip of great bourbon and a little extra quality time to deepen bonds, Jim Beam Black Bourbon has curated the ultimate Father’s Day gift this year: The Bonding Over Bourbon Experience by Jim Beam Black. This once-in-a-lifetime experience allows legal drinking age fans to treat their father (or father-figure) […]
Weetabix has announced three winners of its ‘Win a Van’ competition which ran for six weeks at the start of 2018 in Bestway, Landmark and Today’s Group wholesale depots. Three retailers, Sukminder Sangera (Knowl Hill Stores), Abdul Ghafar (Saver Express Dudley) and Jeysith Perinparasa (Newton Off Licence Widnes) each won a Ford Transit Courier van. […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
Levi Roots Soft Drinks is set to spice up soft drink sales this spring with the launch of new Exotic Kick. The Mango and Coconut flavoured carbonated drink has a kick of chilli, which is designed to appeal to spice-loving 16-35 year old males, the brand’s target audience. The drink has been developed exclusively for […]
For the first time ever, Lyons Coffee has unveiled a limited edition on-pack promotion for its No. 3 and No. 4 varieties, giving away 100 prizes. The huge promotion will be offering consumers the chance to win all-inclusive weekend breaks, in partnership with Great Little Breaks, in a bid to reward consumers. Additional prizes will […]