This Easter, HoneyBaked Ham has come up with a fun promotion tied to the holiday, a commercial that first ran in December about a woman named Kelly and her failed attempt to bake a ham.
In this social campaign by BBDO Atlanta, Kelly is back and saving herself the trouble of baking and going straight for a HoneyBaked Ham.
And as a goodwill gesture, HoneyBaked Ham is offering everyone named Kelly a discounted ham, because nobody wants to eat a Kelly Baked ham for Easter. Not even people named Kelly.
The social posts, which encourage users to tag the Kelly’s they know, will run on Honey Baked Ham’s Facebook page.
Source: Little Black Book