DB Breweries Crushes Beer Bottles into Sand to Save New Zealand’s Beaches

DB Breweries Crushes Beer Bottles into Sand to Save New Zealand’s Beaches

New Zealand’s DB Breweries and agency Colenso BBDO had a monster hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel—letting consumers, in a sense, save the world by drinking more beer. And now, client and agency are back for […]

Pop-Tarts Café Pops Up in Times Square with a Spin on New York Dishes

Pop-Tarts Café Pops Up in Times Square with a Spin on New York Dishes

Pop-Tarts is taking tastes way beyond the toaster, with sweet twists on classic New York dishes and young adult favourites – like pizza, cheesecake and burritos. For a limited time, fans can experience the popular toaster pastries in these totally unexpected ways when Kellogg’s NYC restaurant in Times Square is transformed into Pop-Tarts Café from February […]

Pepsi Release New Uncle Drew Content in time for NBA All-Star Weekend

Pepsi Release New Uncle Drew Content in time for NBA All-Star Weekend

America’s favourite Uncle is back. The beloved elderly alter ego “Uncle Drew,” played by Cleveland Cavaliers star Kyrie Irving, is returning to school fans on basketball commentary with the release of a new “Uncle Drew” clip called All-Star Game. The content is available on the all-new UncleDrew.com which is fully available tomorrow at the start […]

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

McCann London’s Digital Subway Campaign Turns Annoying Cookie Notifications into Real Cookies

The Subway brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real cookies. Created by McCann London, the ‘cookies for cookies’ activity sees the Subway brand become the first to make cookie notifications a positive thing for customers. The campaign launched […]

OREO Puts New Spin on Iconic Dunking Ritual with Launch of OREO Dunk Challenge

OREO Puts New Spin on Iconic Dunking Ritual with Launch of OREO Dunk Challenge

OREO – the world’s No. 1 cookie – launched the OREO Dunk Challenge, a global celebration of the brand’s iconic dunking ritual.  The campaign kicks off in the U.S. and will roll out to more than 50 countries around the world as part of the OREO brand’s ongoing Wonderfilled movement. The OREO Dunk Challenge will feature […]

Domino’s Pizza Unveils Wedding Registry in a Marriage Made in Oven

Domino’s Pizza Unveils Wedding Registry in a Marriage Made in Oven

Domino’s Pizza is looking to crash weddings with the roll out of a specialised registry that will ensure gifted pizzas are flowing on the big day. The company is barging its way into the wedding catering market with a digital register developed “for couples who prefer delicious melty cheese to crystal gravy boats.” Presumably after […]

Tradition Meets Cutting Edge Technology in New R. White’s Lemonade Tour

Tradition Meets Cutting Edge Technology in New R. White’s Lemonade Tour

R. White’s Lemonade is introducing its new look packaging and new flavours to a whole new audience with an experiential tour targeting university students and featuring the latest digital imaging technology – and a penny farthing bicycle. Students at a number of UK universities are being invited to sample R. White’s delicious new flavours – […]

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