Walkers, the number one savoury snacking brand, is launching a new re-sealable 175g Sharing Pack to give retailers even more opportunity to tap into the lucrative sharing segment which has grown by 15.9% in the last five years, plus an innovative on-pack promotion as part of its UEFA Champions League (UCL) sponsorship. Available in the […]
With its leak-resistant lid and super sturdy design, Dixie To Go cups are built for the millions of coffee drinking Americans who crush their mornings – from dad’s who serve up Michelin star PB&J’s for their kids, to mom’s who captain minivans full of toddler-sized scream machines. But more often than not, these feats of […]
To celebrate Valentine’s day, Le chocolat des Français is offering a naughty trio illustrated by the artist Pieter Ceizer. Priced at 12€, The bundle includes one chocolate bar of dark 72% cocoa (90g) and two small chocolate bars of milk 42% cocoa (30g each). On the first bar, the famous question, whispered from New York […]
Carat APAC recently launched a content-led campaign for Mondelez International’s Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the “Heavenly Inspiration” campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts. The campaign was kick […]
Luxury cake shop and continental café, Patisserie Valerie, have launched a new whole gateau and individual slice which was designed by a customer. Branded the ‘Madame Valerie Gateau’, the new cake layers chocolate sponge and caramel cream and honeycomb pieces and is topped with white chocolate and salted caramel truffles and decorated with chocolate cigarettes. […]
Love your pizzas but hate cleaning up the mess? Domino’s UK has a convenient solution for you. The pizza chain has collaborated with fashion designer Charlotte Denn to create a stain-proof and comfortable onesie for your messy eating habits. Covered in a pizza print, you can express your love for pizzas while indulging in drinks […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]
They’ve always polarised opinion at Christmas – but now everyone can celebrate the humble Brussels sprout with the world’s first online sprout-powered musical instrument. The Sproutboard BS -1.1 is a fun, free online game where you can rattle out some Yuletide songs to feast your ears on and delight family and friends this festive season. […]
Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation with the beta launch of Moodlock, a phone case that, when activated by an app on another person’s smart watch, locks the screen. The brand hopes that this playful, social-by-design innovation, the centrepiece of a wider digital campaign highlighting the brand’s role in […]
Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint. The signature glass every Guinness is poured in is as famous and iconic as the drink itself. Guinness drinkers expect their Guinness to be served only in its rightful glass. Guinness wanted to be true to […]